Strategic Lessons from 1.5M LinkedIn Impressions:

I managed to double my impressions 2024 while posting less frequently. The whole experience has me reflecting on what "good" really means in terms of content.

I analyze what actually moves the needle on LinkedIn for B2B SaaS companies. I break down the exact approach that doubled my impression rate, with specific insights around:

- My mistakes and lessons learned

- The importance of targeting the right audience

- How to position technical solutions

- Content strategy: quality over quantity

- Engagement strategies for LinkedIn

- The Importance of consistency

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Year in Review: Impressions and Insights - 00:00

Content Strategy: Quality Over Quantity - 02:48

The Power of Hooks and Engagement - 06:07

Mistakes and Lessons Learned - 08:52

Navigating B2B Content Creation - 12:08

Targeting the Right Audience - 14:58

The Importance of Consistency - 18:10

Leveraging Social Proof - 21:09

Engagement Strategies for LinkedIn - 23:52

Balancing Content for Talent and Customers - 27:04

Choosing the Right Marketing Channel - 30:02

Iterating for Success - 33:10

Final Thoughts and Future Directions - 35:48

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding