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LinkedIn Performance 2024: Lessons from 1.5M Impressions
Jan 16, 2025
Discover how to achieve 1.5 million LinkedIn impressions while posting less frequently. Explore strategic content creation tailored for B2B SaaS, emphasizing quality over quantity. Learn key insights on targeting the right audience, effective engagement strategies, and the importance of consistency. The speaker shares personal mistakes and vital lessons to refine your approach. Unpack methods for leveraging social proof and crafting captivating hooks that elevate visibility. Perfect for CEOs aiming to enhance awareness and trust.
45:59
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Quick takeaways
- Prioritizing quality content over frequency is essential for B2B SaaS companies to achieve substantial engagement and audience growth.
- Maintaining a consistent posting schedule is crucial as breaks can disrupt audience momentum and hinder content creation efforts.
Deep dives
Impressive Year and Content Strategy
Achieving 1.5 million impressions in the last year marked a significant improvement, doubling the previous year's total while reducing the number of posts. The speaker published 161 posts, prioritizing quality over quantity by averaging two posts per week. A notable error occurred during a three-month hiatus where they focused on onboarding, revealing that such breaks can disrupt the momentum essential for audience engagement. The statistics indicate a strong return on investment, with impressions translating into a potential value of approximately $77,000 based on CPM metrics.
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