Strategic Lessons from 1.5M LinkedIn Impressions:
I managed to double my impressions 2024 while posting less frequently. The whole experience has me reflecting on what "good" really means in terms of content.
I analyze what actually moves the needle on LinkedIn for B2B SaaS companies. I break down the exact approach that doubled my impression rate, with specific insights around:
- My mistakes and lessons learned
- The importance of targeting the right audience
- How to position technical solutions
- Content strategy: quality over quantity
- Engagement strategies for LinkedIn
- The Importance of consistency
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters:
Year in Review: Impressions and Insights - 00:00
Content Strategy: Quality Over Quantity - 02:48
The Power of Hooks and Engagement - 06:07
Mistakes and Lessons Learned - 08:52
Navigating B2B Content Creation - 12:08
Targeting the Right Audience - 14:58
The Importance of Consistency - 18:10
Leveraging Social Proof - 21:09
Engagement Strategies for LinkedIn - 23:52
Balancing Content for Talent and Customers - 27:04
Choosing the Right Marketing Channel - 30:02
Iterating for Success - 33:10
Final Thoughts and Future Directions - 35:48
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