The Founder-Led Marketing Show How This 1M+ Arr SaaS Founder Made LinkedIn Their Biggest Lead Channel
Alyona Mysko is the founder and CEO of Fuelfinance. This all-in-one FP&A solution combines technology with human touch to help startups and small businesses better manage their finances.
Alyona is a CFO turned entrepreneur and she helps startup founders making their finance function efficient. Alyona believes that financial management is too old for a new economy, and it doesn't take pace with modern business.
We talk about how she made LinkedIn her biggest lead channel and many other topics like:
- Transitioning from Service to Product
- Her LinkedIn Strategy for Growth
- Inspiration for Content Creation
- Finding the Right Posting Frequency
- Measuring Success and Setting Expectations
- Innovative Approaches to Founder-Led Marketing
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Alyona:
Alyona’s Linkedin: https://www.linkedin.com/in/alyona-mysko/
Fuelfinance: https://fuelfinance.me
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
Introduction to Fuelfinance - 0:00 Transitioning from Consulting to SaaS - 2:50 The Importance of Co-Founders in Startups - 6:01 Leveraging LinkedIn for Lead Generation - 9:07 Building Credibility and Partnerships on LinkedIn - 12:09 Content Strategy and Posting Frequency on LinkedIn - 14:55 Tools and Resources for Effective Content Creation - 18:00 Analyzing Content Performance and Engagement - 20:49 The Role of Personal Branding in Business - 24:03 Innovative Marketing Strategies and Founder-Led Marketing - 26:55
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