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The Founder-Led Marketing Show

Latest episodes

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May 24, 2024 • 47min

How to Get your CEO Posting on Linkedin with Champify's Head of Growth

Taylor Udell is the Head of Growth at Champify, former Twilio. Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue. In this episode we talk about: - How to Get your CEO Posting on LinkedIn - How to Stay Top of Mind with ICPs - How to Run LinkedIn Thought Leader Ads - and many more topics Taylor's Linkedin: https://www.linkedin.com/in/taylor-udell-64181355/ Champify: https://www.champify.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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May 17, 2024 • 48min

Chris Shutts: From selling to Oracle for $400M+ to Running his next SaaS Startup

Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex. In this episode, we are talking about: - How logik.io Was Started - How to Find Product Market Fit - and many more topics Chris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/ Logik.io: https://www.logik.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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May 15, 2024 • 32min

Sold His Last SaaS for $10-140M, Now Launching His Next SaaS Helping Enterprise Go PLG

Gururaj Pandurangi is the CEO and Founder of ThriveStack. ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale. In this episode we talk about: - Sales-Led vs. Product-Led Growth - How to Add a PLG to a Sales-Led Motion - Gururaj's learnings of founding his 3rd SaaS Business Gururaj's Linkedin: https://www.linkedin.com/in/gururajp/ ThriveStack: https://www.thrivestack.ai/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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May 9, 2024 • 46min

A primer on GTM Ops with CS2’s Crissy Saunders

Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy. In this episode we talk about: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - and many more topics Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/ CS2: https://www.cs2marketing.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Apr 28, 2024 • 47min

How This SaaS Founder Barely Avoided the Series B Trap

Gil Allouche is the CEO of metadata.io. In this episode, we are talking about: - How Gil ended up in Dave Gerhardts book - How Gil barely avioded the series B trap - How to work with investors - The future of SDRs Gil's Linkedin: https://www.linkedin.com/in/gilallouche/ Metadata: https://metadata.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Apr 23, 2024 • 50min

Todd Busler: How Champify’s CEO Nails LinkedIn Founder Content

Todd Busler, CEO at Champify, discusses crushing LinkedIn founder content, the future of SDRs, and balancing inbound/outbound marketing strategies. He also shares insights on mastering LinkedIn content creation, evolving SDR roles, and utilizing intent data for effective outbound marketing.
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Apr 18, 2024 • 52min

How this CEO runs a $40M ARR SaaS with 40% Operating Margins

Spencer Kupferman is the CEO at PKWARE. In this episode, we talk about: - How to sell into the Enterprise - How Spencer runs a $40M ARR SaaS with 40% Operating Margins - and many more topics Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/ PKWARE: https://www.pkware.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Apr 13, 2024 • 1h 10min

The Secret LinkedIn Consultant behind Top B2B CEO Brands

Alec Paul, the mastermind behind SalesBrand, specializes in elevating B2B CEOs on LinkedIn. He shares powerful strategies for ideating engaging content and crafting standout posts. Alec discusses the importance of authenticity, effective networking, and how to balance messaging with a CEO's unique voice. He also delves into the nuances of optimizing content across platforms and emphasizes the need for personal branding to drive audience connection. Tune in for insights that can transform your LinkedIn presence!
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Apr 5, 2024 • 52min

Building a $1M+ SaaS around B2B Podcasting

Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline. In this episode we talk about: - Building a $1M+ SaaS around B2B Podcasting - How to Start a Podcast from Scratch - and many more topics. Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/ Casted: https://www.casted.us/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
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Apr 2, 2024 • 46min

The State of ABM with N.Rich's CEO

Markus Stahlberg is the CEO and Co-Founder at N.Rich. In this episode, we talk about: - The state of ABM - 3 Types of ABM Approaches - ABM: Quality vs. Quantity - and many more topics Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/ N.Rich: https://n.rich/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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