The Viral Product Launch Template for LinkedIn (How to Do PR in 2025)

In this episode, I break down the viral product launch template for LinkedIn.

I will talk about:

- Strategic Use of Funding Announcements

- The New PR Playbook for Founders

- Leveraging Social Proof for Growth

- Depth vs. Frequency in Content Creation

- Iterating on Content Strategy for Better Engagement

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Masterclass in Product Launch on LinkedIn

05:27 Strategic Use of Funding Announcements

08:48 The New PR Playbook for Founders

12:46 Building an Engaging Audience

17:14 Navigating Engagement Pods and Boosted Posts

20:08 Leveraging Social Proof for Growth

25:22 Building Strong Associations in Business

26:42 Starting from Scratch: The Power of Focus

27:45 Creating a Podcast to Connect with Your Audience

29:20 Leveraging Conversations for Content Creation

31:19 Establishing a Consistent Posting Cadence

33:41 Maintaining Momentum in Content Creation

36:59 Learning from Mistakes: The Importance of Focus

43:10 The Value of Newsletters in Building Relationships

44:51 Depth vs. Frequency in Content Creation

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