Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.

Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.

We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:

- Strategies for Boosting Organic Content

- Paid Search vs. LinkedIn Ads

- Budgeting for LinkedIn Ads

- Campaign Structure for Cold vs. Retargeting Layers

- Content Strategy for Cold vs. Retargeting Ads

- Optimizing Ad Performance and Budget Allocation

- Optimizing LinkedIn Ad Spend

- Thought Leader Ads

- Troubleshooting LinkedIn Ad Performance

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Justin:

Justin’s Linkedin: https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable: https://impactable.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to LinkedIn Ads and Fletch

02:18 Strategies for Amplifying Organic Content

05:39 Paid Search vs. LinkedIn Ads: A Balanced Approach

09:23 Budgeting for LinkedIn Ads: Initial Considerations

11:44 Campaign Structure: Cold vs. Retargeting Layers

15:52 Attribution and Measuring Impact

19:27 Content Strategy for Cold and Retargeting Ads

23:32 Optimizing Ad Performance and Budget Allocation

27:49 Optimizing LinkedIn Ad Spend

30:09 Building Brand Awareness for Non-Market Buyers

32:02 Leveraging Engagement Signals for Outbound Strategies

35:09 The Hustle Behind Successful Marketing

37:08 Exploring Cross-Platform Advertising Strategies

39:00 The Evolution of Thought Leader Ads

40:58 Foundational Elements for LinkedIn Advertising Success

45:51 Troubleshooting LinkedIn Ad Performance

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