The LinkedIn Post Format This SaaS CEO Used to 5.5x Revenue in 2024

Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.

Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.

We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:

- Founder-Led Marketing Insights

- Marty's Journey of Building his LinkedIn Presence

- Measuring Success and Growth

- The Role of LinkedIn in Pylon's Business Growth

- Understanding B2B vs B2C Workflows

- The Importance of Messaging and Positioning

- Defining a Unique Point of View

- Marty's Advice for Aspiring SaaS Founders

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Marty:

Marty’s Linkedin: https://www.linkedin.com/in/martykausas/

Pylon: https://usepylon.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 The San Francisco Tech Landscape

03:09 Political Climate and Its Impact

06:03 Founder-Led Marketing Insights

08:49 The Journey of Building a LinkedIn Presence

12:06 Navigating Controversy and Viral Content

15:02 The Role of LinkedIn in Business Growth

18:06 Positioning Against Competitors: The Zendesk Killer

21:07 Understanding B2B vs B2C Workflows

22:45 Defining a Unique Point of View

24:58 The Importance of Messaging and Positioning

28:00 Maximizing Content Marketing Efforts

30:34 Adapting to a Crowded LinkedIn Landscape

38:01 Transitioning to Upmarket Strategies

42:10 Advice for Aspiring SaaS Founders

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