The Founder-Led Marketing Show The LinkedIn Post Format This SaaS CEO Used to 5.5x Revenue in 2024
Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.
Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.
We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:
- Founder-Led Marketing Insights
- Marty's Journey of Building his LinkedIn Presence
- Measuring Success and Growth
- The Role of LinkedIn in Pylon's Business Growth
- Understanding B2B vs B2C Workflows
- The Importance of Messaging and Positioning
- Defining a Unique Point of View
- Marty's Advice for Aspiring SaaS Founders
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Marty:
Marty’s Linkedin: https://www.linkedin.com/in/martykausas/
Pylon: https://usepylon.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 The San Francisco Tech Landscape
03:09 Political Climate and Its Impact
06:03 Founder-Led Marketing Insights
08:49 The Journey of Building a LinkedIn Presence
12:06 Navigating Controversy and Viral Content
15:02 The Role of LinkedIn in Business Growth
18:06 Positioning Against Competitors: The Zendesk Killer
21:07 Understanding B2B vs B2C Workflows
22:45 Defining a Unique Point of View
24:58 The Importance of Messaging and Positioning
28:00 Maximizing Content Marketing Efforts
30:34 Adapting to a Crowded LinkedIn Landscape
38:01 Transitioning to Upmarket Strategies
42:10 Advice for Aspiring SaaS Founders
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