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The Founder-Led Marketing Show

Case Study: 4 Enterprise VP Leads ($500K ACV) With 1 LinkedIn Post

Feb 5, 2025
32:39

Breaking down a customer case study on Fredrik Björk, CEO at Grafbase. Grafbase provides secure self-hosted deployment options, unmatched query speed, advanced governance, and unified data access for reliable, enterprise-grade API management. I analyze how he was able to generate 4 enterprise VP leads ($500K ACV) with 1 LinkedIn post, with specific insights around: - Understanding the Customer's Background - Content Strategy and Performance Metrics - The Importance of Resonance Over Engagement - Leveraging Insights for Business Strategy - Measuring Trust and Credibility - Competitive Advantage in Content Creation Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process. Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with me: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ Chapters: 00:00 Introduction to Customer Case Study 02:48 Understanding the Customer's Background 05:34 Content Strategy and Performance Metrics 09:32 The Importance of Resonance Over Engagement 14:29 Leveraging Insights for Business Strategy 18:45 Measuring Trust and Credibility 24:56 Competitive Advantage in Content Creation #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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