Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:- Founder-Led Marketing Insights- Marty's Journey of Building his LinkedIn Presence- Measuring Success and Growth- The Role of LinkedIn in Pylon's Business Growth- Understanding B2B vs B2C Workflows- The Importance of Messaging and Positioning- Defining a Unique Point of View- Marty's Advice for Aspiring SaaS FoundersPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with Marty:Marty’s Linkedin: https://www.linkedin.com/in/martykausas/Pylon: https://usepylon.com/Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters00:00 The San Francisco Tech Landscape03:09 Political Climate and Its Impact06:03 Founder-Led Marketing Insights08:49 The Journey of Building a LinkedIn Presence12:06 Navigating Controversy and Viral Content15:02 The Role of LinkedIn in Business Growth18:06 Positioning Against Competitors: The Zendesk Killer21:07 Understanding B2B vs B2C Workflows22:45 Defining a Unique Point of View24:58 The Importance of Messaging and Positioning28:00 Maximizing Content Marketing Efforts30:34 Adapting to a Crowded LinkedIn Landscape38:01 Transitioning to Upmarket Strategies42:10 Advice for Aspiring SaaS Founders#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this Episode, I break down the step-by-step direct response post framework to 10-100X your leads from LinkedIn.Topics that we will cover are: - Case Studies and Practical Tools- How to Write Good LinkedIn Hooks- The Importance of Resonance Over Engagement- Understanding Customer Priorities Through Research- How to Scale Content- Iterating on Content Strategy for Better EngagementPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters07:10 Engagement and Community Building08:03 Direct Response LinkedIn Framework20:47 Case Studies and Practical Applications27:21 Mapping Product Solutions to Customer Priorities30:21 Crafting Effective Hooks for Engagement33:23 Delivering on Promises: The Importance of Solutions36:12 Understanding Customer Priorities Through Research39:11 Scaling Content: The Power of Video Sales Letters42:25 Creating Layered Content for Diverse Needs44:43 Defining Real Priorities for Your Ideal Customer Profile48:44 Iterating on Content Strategy for Better Engagement#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:- Understanding PLG and Sales Strategies- Developing a Unique Point of View- Measuring Success and Growth- How to Start Posting on LinkedIn- Experimentation and Goal Setting- The Importance of Customer Feedback- Supporting CEOs in Content Creation- Targeting the Right Audience with Founder-Led MarketingPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with Arthur:Arthur’s Linkedin: https://www.linkedin.com/in/arthur-castillo/Aligned: https://alignedup.com/Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters00:00 Introduction to Aligned and Its Leadership 03:01 The Power of Founder-Led Marketing 05:52 Understanding Buyer Enablement 09:09 Developing a Unique Point of View 12:07 The Feedback Loop in Content Creation 14:55 Measuring Success and Growth 17:52 Strategies for Advocating Content Marketing 20:51 Framing Content Marketing as an Experiment 24:02 Experimentation and Goal Setting 27:24 The Power of Content as Leverage 30:00 Understanding Customer Feedback 32:20 Supporting CEOs in Content Creation 35:30 Targeting the Right Audience 39:53 Navigating Complex Buying Committees 43:02 Bridging Communication Gaps #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG). We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:- The Role of Content in Building Trust and Authority- The Value of Newsletters in B2B Marketing- The Impact of Webinars on Trust and Engagement- Understanding What Drives Business Outcomes- Leveraging Ghostwriters for Content Creation- The Three Modes of Product-Led's Business ModelPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.Connect with Wes:Wes’s Linkedin: https://www.linkedin.com/in/wesbush/ProductLed: https://productled.com/Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters00:00 – Introduction to PLG & Founder-Led Marketing02:50 – The Three Modes of a Product-Led Business06:09 – Why Writing & Publishing Books Matters08:47 – How Content Builds Trust & Authority12:10 – Should Founders Write a Book?14:49 – The Power of Newsletters in B2B Marketing18:03 – Building a Product Philosophy20:57 – The Character Diamond & Personal Branding24:05 – How Webinars Build Trust & Engagement26:51 – Using Ghostwriters for Content Creation30:04 – What Drives Business Outcomes?33:03 – Final Thoughts on Writing & Content Strategy#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Breaking down a customer case study on Fredrik Björk, CEO at Grafbase. Grafbase provides secure self-hosted deployment options, unmatched query speed, advanced governance, and unified data access for reliable, enterprise-grade API management. I analyze how he was able to generate 4 enterprise VP leads ($500K ACV) with 1 LinkedIn post, with specific insights around: - Understanding the Customer's Background - Content Strategy and Performance Metrics - The Importance of Resonance Over Engagement - Leveraging Insights for Business Strategy - Measuring Trust and Credibility - Competitive Advantage in Content Creation Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process. Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with me: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ Chapters: 00:00 Introduction to Customer Case Study 02:48 Understanding the Customer's Background 05:34 Content Strategy and Performance Metrics 09:32 The Importance of Resonance Over Engagement 14:29 Leveraging Insights for Business Strategy 18:45 Measuring Trust and Credibility 24:56 Competitive Advantage in Content Creation #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Jacco van der Kooij, founder of Winning by Design, advises B2B SaaS companies on scaling sales. He discusses how AI is transforming go-to-market strategies and its potential for revenue generation. The importance of brand trust and the evolving skill sets needed for founders are emphasized. Jacco contrasts intuition with data-driven decisions, highlighting the critical balance necessary for effective lead generation. He also addresses the pitfalls of discounting in SaaS and advocates for innovative, human-centered engagement strategies for 2025.

Alyona Mysko is the founder and CEO of Fuelfinance. This all-in-one FP&A solution combines technology with human touch to help startups and small businesses better manage their finances. Alyona is a CFO turned entrepreneur and she helps startup founders making their finance function efficient. Alyona believes that financial management is too old for a new economy, and it doesn't take pace with modern business. We talk about how she made LinkedIn her biggest lead channel and many other topics like: - Transitioning from Service to Product - Her LinkedIn Strategy for Growth - Inspiration for Content Creation - Finding the Right Posting Frequency - Measuring Success and Setting Expectations - Innovative Approaches to Founder-Led Marketing Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process. Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with Alyona: Alyona’s Linkedin: https://www.linkedin.com/in/alyona-mysko/ Fuelfinance: https://fuelfinance.me Connect with me: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ Chapters Introduction to Fuelfinance - 0:00 Transitioning from Consulting to SaaS - 2:50 The Importance of Co-Founders in Startups - 6:01 Leveraging LinkedIn for Lead Generation - 9:07 Building Credibility and Partnerships on LinkedIn - 12:09 Content Strategy and Posting Frequency on LinkedIn - 14:55 Tools and Resources for Effective Content Creation - 18:00 Analyzing Content Performance and Engagement - 20:49 The Role of Personal Branding in Business - 24:03 Innovative Marketing Strategies and Founder-Led Marketing - 26:55 #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers. Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%. We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around: - Transitioning from Shopify to LinkedIn Visibility - The Strategy Behind LinkedIn Posts - Understanding LinkedIn Algorithms and Posting Strategies - The Impact of Transparency on Growth and Competition - Navigating the Challenges of Sharing the Secret Sauce Introduction to Revo and Stuart Cheney - 00:00 Transitioning from Shopify to LinkedIn Visibility - 02:48 Building in Public: The Strategy Behind LinkedIn Posts - 06:07 Leveraging X for E-commerce Engagement - 08:49 Understanding LinkedIn Algorithms and Posting Strategies - 12:07 The Impact of Transparency on Growth and Competition - 15:13 Navigating the Challenges of Sharing the Secret Sauce - 18:06 Final Thoughts and Future Directions - 20:55 Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process. Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connec with Stuart: LinkedIn: https://www.linkedin.com/in/stu-chaney/ Website: https://www.rivo.io/ Connect with me: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ Chapters 00:00 Introduction to Revo and Stuart Cheney 02:48 Transitioning from Shopify to LinkedIn Visibility 06:07 Building in Public: The Strategy Behind LinkedIn Posts 08:49 Leveraging X for E-commerce Engagement 12:07 Understanding LinkedIn Algorithms and Posting Strategies 15:13 The Impact of Transparency on Growth and Competition 18:06 Navigating the Challenges of Sharing the Secret Sauce 20:55 Final Thoughts and Future Directions #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Discover how to achieve 1.5 million LinkedIn impressions while posting less frequently. Explore strategic content creation tailored for B2B SaaS, emphasizing quality over quantity. Learn key insights on targeting the right audience, effective engagement strategies, and the importance of consistency. The speaker shares personal mistakes and vital lessons to refine your approach. Unpack methods for leveraging social proof and crafting captivating hooks that elevate visibility. Perfect for CEOs aiming to enhance awareness and trust.

Chris Walker, CEO of Passetto, specializes in accelerating SaaS growth and optimizing go-to-market strategies. He dives deep into modern B2B marketing, emphasizing the need for marketing leaders to adopt a financial lens for ROI. Walker discusses the shift towards genuine customer connections over mere content volume, the power of invite-only webinars, and the importance of data architecture in revenue operations. He also highlights the evolving landscape of content strategies tailored to audience needs and the role of effective content distribution in driving business outcomes.