Bethany Stachenfeld is the co-founder and CEO of Sendspark, a SaaS platform that helps businesses create personalized videos at scale using AI. Since launching in 2019, SendSpark has grown into a go-to tool for sales teams looking to increase engagement and efficiency in outreach.

In this episode, Bethany shares how she’s leveraged founder-led marketing to build SendSpark, scale her audience to over 25,000 LinkedIn followers, and generate thousands of signups per month. She breaks down the workflow strategies, automation tools, and signals she tracks to convert content engagement into warm outbound leads.

### *Topics that we are covering in this episode:*

- How AI is changing video personalization in sales and marketing

- The impact of founder-led marketing on brand growth

- Bethany’s process for consistently posting high-value content

- The automation stack she uses to scale outreach and engagement

- How to track and convert social engagement into revenue

- The role of video in outbound sales and why it works

- Lessons from scaling a SaaS company in a competitive market

### *Perfect for:*

- SaaS founders and marketing leaders looking to leverage founder-led marketing

- Entrepreneurs curious about AI-powered personalization in sales

- Business leaders exploring outbound sales automation

- Marketers and sales teams who want to increase engagement with video

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### *Connect with Bethany:*

- *LinkedIn:* https://www.linkedin.com/in/bethany-stachenfeld/

- *Sendspark:* https://www.sendspark.com/

### *Connect with me:*

- *LinkedIn:* https://www.linkedin.com/in/finnthormeier/

- *Website:* https://www.project33.io/

- *Podcast:* https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

### *Chapters*

00:00 Introduction and Bethany’s Background

03:10 How AI is Changing Video Personalization

06:00 The Founder-Led Marketing Playbook

08:48 Turning Social Engagement into Revenue

11:59 Automating Outreach Without Losing Authenticity

14:45 Scaling a SaaS Company with Founder-Led Growth

21:08 The Role of Video in Sales and Marketing

27:20 The Tools and Tech Stack Behind SendSpark’s Growth

30:09 Best Practices for Outbound Sales Using AI

33:02 The Future of AI in Sales and Marketing

35:49 Common Mistakes in Founder-Led Marketing

39:02 What’s Next for SendSpark

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