Darren McKee: This Approach to LinkedIn Allowed Him to Get 133k Followers and a 50K/MO Solo Business

Darren McKee is the founder of Darren McKee Co., a social selling training business built on real relationships, no automation, and content that breaks every LinkedIn best practice.

After years in software sales, Darren now teaches sales teams and entrepreneurs how to build community, drive revenue, and win with human-first outbound.

Topics we cover in this episode:

- How Darren built a training business through real relationships

- The exact system he uses for DMs, comments, and content daily

- Why he never uses automation tools—and what he does instead

- Why outbound isn’t dead—and how Darren closes deals in the DMs

- The “teach vs. tell” filter he uses for every post

- How to follow up 27 times without sounding like a bot

- The reason he breaks all the LinkedIn “rules” (and why it works)

- Darren’s 4 content pillars & how he thinks about personal brand

Perfect for:

- Founders and sellers building an audience on LinkedIn

- Sales teams looking to replace automation with human-first outreach

- Entrepreneurs wanting to build real community and long-term trust

- Operators thinking long-term about structure, incentives, and scale

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Connect with Darren:

- LinkedIn: https://www.linkedin.com/in/darrenmckeesales/

- Darren McKee Co: https://darrenmckee.co/

Connect with me:

- LinkedIn: https://www.linkedin.com/in/finnthormeier/

- Website: https://www.project33.io/

- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Darren’s Background & What He’s Building Now

02:15 How He Built Raving Fans on LinkedIn

05:05 Why He Breaks All the LinkedIn Best Practices

08:45 Pitching in Every Post—Without Apologizing for It

11:30 Real Sales Advice: What to Do When You’re Not Great at Everything

14:20 The System Behind His Daily DM & Comment Routine

17:40 Outbound Isn’t Dead—You’re Just Doing It Wrong

20:30 How He Follows Up 27 Times (Without Automations)

24:00 Scaling Without Sequences: Why It Still Works in 2024

27:10 How to Use Video, Audio & DMs the Right Way

30:20 Darren’s Advice for Time-Boxed LinkedIn Creators (10/30/60 min/day)

34:50 How Comments Drive Reach & Build Trust

36:40 Darren’s “Teach vs. Tell” Filter for Better Content

39:10 The 4 Pillars of His Content Strategy

42:00 How to Avoid Being Cringe (Even When Posting About Beer)

44:15 Vulnerability, Hate Comments & Going Viral for the Wrong Thing

47:00 Posting Multiple Times a Day (and Why He Ignores the Rules)

49:15 The Truth About Followers, Engagement, and Going Viral

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