How This SaaS Founder Used LinkedIn to Double ARR to $2.8m in 2024

Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers.

Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%.

We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around:

- Transitioning from Shopify to LinkedIn Visibility

- The Strategy Behind LinkedIn Posts

- Understanding LinkedIn Algorithms and Posting Strategies

- The Impact of Transparency on Growth and Competition

- Navigating the Challenges of Sharing the Secret Sauce

Introduction to Revo and Stuart Cheney - 00:00

Transitioning from Shopify to LinkedIn Visibility - 02:48

Building in Public: The Strategy Behind LinkedIn Posts - 06:07

Leveraging X for E-commerce Engagement - 08:49

Understanding LinkedIn Algorithms and Posting Strategies - 12:07

The Impact of Transparency on Growth and Competition - 15:13

Navigating the Challenges of Sharing the Secret Sauce - 18:06

Final Thoughts and Future Directions - 20:55

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connec with Stuart:

LinkedIn: https://www.linkedin.com/in/stu-chaney/

Website: https://www.rivo.io/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Revo and Stuart Cheney

02:48 Transitioning from Shopify to LinkedIn Visibility

06:07 Building in Public: The Strategy Behind LinkedIn Posts

08:49 Leveraging X for E-commerce Engagement

12:07 Understanding LinkedIn Algorithms and Posting Strategies

15:13 The Impact of Transparency on Growth and Competition

18:06 Navigating the Challenges of Sharing the Secret Sauce

20:55 Final Thoughts and Future Directions

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding