The Founder-Led Marketing Show
Jacco van der Kooij: 3 Ways SaaS Founders Need to Implement AI in Their GTM in 2025
Jan 30, 2025
Jacco van der Kooij, founder of Winning by Design, advises B2B SaaS companies on scaling sales. He discusses how AI is transforming go-to-market strategies and its potential for revenue generation. The importance of brand trust and the evolving skill sets needed for founders are emphasized. Jacco contrasts intuition with data-driven decisions, highlighting the critical balance necessary for effective lead generation. He also addresses the pitfalls of discounting in SaaS and advocates for innovative, human-centered engagement strategies for 2025.
37:24
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Quick takeaways
- AI is transforming go-to-market strategies by reducing reliance on costly sales teams, allowing founders to optimize resources and improve outcomes.
- Building brand trust remains crucial for competitiveness, necessitating skilled marketing professionals to enhance brand representation in an AI-driven landscape.
Deep dives
Impact of AI on Go-to-Market Strategies
AI is revolutionizing go-to-market (GTM) strategies by democratizing access to resources that were traditionally reliant on heavy funding. Founders now have the potential to minimize their reliance on expensive sales teams, enabling them to manage with fewer resources while achieving greater outcomes. AI can streamline sales processes, allowing companies to allocate funds more efficiently and focus on scalable strategies rather than simply increasing headcount. This shift will empower founders to become more resourceful in how they develop market strategies, ultimately transforming their approach to customer engagement.
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