Jacco Van der Kooij
Founder of Winning by Design, a training and consulting company that helps B2B SaaS companies design, build, and scale their sales efforts.
Best podcasts with Jacco Van der Kooij
Ranked by the Snipd community
Jul 2, 2024 • 45min
Growth, Discipline & Effective GTM with Jacco Van der Kooij, Founder, Winning by Design
Jacco Van der Kooij, Founder of Winning by Design, boasts over 20 years of sales experience. In this conversation, he emphasizes the importance of understanding growth dynamics, particularly the shift from customer acquisition to retention in SaaS. He discusses how AI is transforming B2B sales, making it essential for sellers to adapt to new buyer expectations. Jacco also highlights the rising value of genuine sales skills and the need for creating memorable, customer-centric sales experiences as the landscape evolves.
Jan 30, 2025 • 37min
Jacco van der Kooij: 3 Ways SaaS Founders Need to Implement AI in Their GTM in 2025
Jacco van der Kooij, founder of Winning by Design, advises B2B SaaS companies on scaling sales. He discusses how AI is transforming go-to-market strategies and its potential for revenue generation. The importance of brand trust and the evolving skill sets needed for founders are emphasized. Jacco contrasts intuition with data-driven decisions, highlighting the critical balance necessary for effective lead generation. He also addresses the pitfalls of discounting in SaaS and advocates for innovative, human-centered engagement strategies for 2025.
