The Founder-Led Marketing Show

Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production. We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice. She also explains why Founder-Led Marketing is becoming increasingly important and many other topics like: - Understanding the personality of your CEO is key to effective marketing - How using tools like Descript and ChatGPT can streamline content production - Increasing post frequency can be achieved by repurposing successful content - Setting realistic expectations for results is essential Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network. Connect with Holly: Holly's LinkedIn: https://www.linkedin.com/in/holly-pennington/ Learn more about MyWorkChoice: https://myworkchoice.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Emir Atli, CRO of HockeyStack, shares his expertise in marketing strategy and personal branding. He explains how HockeyStack evolved with a focus on LinkedIn as a primary growth channel. Emir talks about leveraging influencer marketing, building resilience against criticism, and finding one’s voice online. He offers insights into effective audience engagement and the importance of celebrating small wins. From navigating account-based marketing to optimizing content creation, Emir provides a roadmap for marketers looking to accelerate revenue and build strong personal brands.

Nico Ferreyra, Founder and CEO of Default, leads a discussion on founder-led marketing in the B2B realm. He shares how personal founder engagement on platforms like LinkedIn can drastically enhance audience connection. The importance of authentic insights for customer feedback and brand building is emphasized. Nico also discusses the challenges of product positioning and the strategic shift towards impactful content marketing. Plus, he highlights the effectiveness of demo videos in boosting engagement and booking rates.

I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month After scaling G2 to $100M+ ARR Godard shares his insights and talks about: - Strategic Focus as a CEO - GTM Strategies - The Importance of Founder-Market Fit - Why he loves Founder-Led Marketing - Navigating SaaS Categories and Market Positioning - The different Company Growth Stages - How to Raise Funds for First-Time Founders - Bootstrapping vs. Fundraising in Today's Market Godard's Linkedin: https://www.linkedin.com/in/godardabel/ G2: https://www.g2.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I talked to Guy Rubin, Founder and CEO of Ebsta. Ebsta is the AI-first revenue platform. They guarantee to improve rep quota attainment in the first 6 months and improve the accuracy of your forecast to within 10% of your number. After analyzing $57b of salespipline Guy shares his GTM insights and talks about: - The Widening Gap in Sales Performance - The Big Mistakes Sales Leaders Make - How to Engage C-Level Executives - Navigating the Future of AI in Go-to-Market Strategies - The Future of Traditional Marketers in SaaS Guy's Linkedin: https://www.linkedin.com/in/rubinguy/ Ebsta: https://www.ebsta.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting. In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including: - 5 Steps to Go Viral on LinkedIn - How he writes attention-grabbing posts - The impact of LinkedIn on his business - The perfect format to post on Linkedin - and more insights on B2B growth through content. Tom's Linkedin: https://www.linkedin.com/in/tomhuntio/ Fame: https://www.fame.so/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into: - The Importance of Topical Authority - The Different Stages of LinkedIn and Content Strategy - How to Create Engaging Content on LinkedIn - Identifying Content Ideas and Audience Engagement - Personal Stories vs. Professional Content - The Role of SEO in Lead Generation - Repurposing Content for Maximum Impact - Content That Drives Demand Gaetano's Linkedin: https://www.linkedin.com/in/officialg/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

How to scale a new SaaS startup in 2025? I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system. In this episode, Henry and I cover the following topics: - AI’s Impact on the Software Industry - How to Differentiate in a Competitive Market - Authenticity in Founder-Led Marketing - The Importance of Product in Go-to-Market Strategy - Signal-Based Selling and AI Integration - The Future of Go-to-Market Strategies - How to Get New Customers in 2025 - How Sales Is Going to Change in the Future Henry's Linkedin: https://www.linkedin.com/in/hschuck/ ZoomInfo: https://www.zoominfo.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Gal Aga, CEO of Aligned and a LinkedIn growth expert, reveals his secrets to gaining over 3,750 followers monthly on the platform. He discusses the importance of LinkedIn for demand generation and shares effective strategies for consistent posting. Gal emphasizes crafting engaging content with compelling hooks and maintaining authenticity in messaging. He also covers the significance of building a personal brand and how creating category narratives can enhance marketing efforts for SaaS companies.

Guillaume Moubeche, founder of Lempire and author of 'The $150M Secret', shares his remarkable journey of scaling to $26M ARR without external funding. He explores the power of emotional connections in business and the importance of transparency in entrepreneurship. Listeners will discover how to build a personal brand on LinkedIn and the value of vulnerability in content creation. Guillaume also discusses navigating early challenges in a bootstrap environment and the balance between a strong work ethic and sustainable productivity.