The Founder-Led Marketing Show

Spencer Kupferman is the CEO at PKWARE. In this episode, we talk about: - How to sell into the Enterprise - How Spencer runs a $40M ARR SaaS with 40% Operating Margins - and many more topics Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/ PKWARE: https://www.pkware.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Alec Paul, the mastermind behind SalesBrand, specializes in elevating B2B CEOs on LinkedIn. He shares powerful strategies for ideating engaging content and crafting standout posts. Alec discusses the importance of authenticity, effective networking, and how to balance messaging with a CEO's unique voice. He also delves into the nuances of optimizing content across platforms and emphasizes the need for personal branding to drive audience connection. Tune in for insights that can transform your LinkedIn presence!

Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline. In this episode we talk about: - Building a $1M+ SaaS around B2B Podcasting - How to Start a Podcast from Scratch - and many more topics. Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/ Casted: https://www.casted.us/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Markus Stahlberg is the CEO and Co-Founder at N.Rich. In this episode, we talk about: - The state of ABM - 3 Types of ABM Approaches - ABM: Quality vs. Quantity - and many more topics Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/ N.Rich: https://n.rich/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

BC Krishna is the Founder and CEO at Centime. In this episode we talk about: - his 2x $100M+ Exits, - his experience working on his 4th SaaS Startup - his darkest days as Founder and CEO - and many more topics BC's Linkedin: https://www.linkedin.com/in/krishnabc/ Centime: https://www.centime.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information. In this episode, we are talking about: - How Nathaniel is building a Consumer SaaS (at $1m+ ARR) - What is a Family Operating System - and many more topics Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinson/ Trustworthy: https://www.trustworthy.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check. We are talking about: - How he scaled SourceDay to $10M+ ARR, - Syncing Suppliers and Customers, - Dealing with Tough Times as CEO Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/ SourceDay: https://sourceday.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Laura Erdem is the Sales Manager at Dreamdata. We'll dive into how Dreamdata aligns Marketing and Sales and more: - Are MQLs the right metric for optimizing? - What does a good lead handoff look like? - How important is Speed to Lead? - Should the Sales & Marketing functions be owned by 1 person? Laura's Linkedin: https://www.linkedin.com/in/lerdem/ Dreamdata: https://dreamdata.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Melissa Kwan is the co-founder and CEO of eWebinar. We are diving into all things bootstrapping, including: - Lessons from Figuring Out Pricing for Your Solution - Her Non-Negotiables for Founding a Business - Lifestyle Businesses vs. VC-funded Businesses - and many more topics. Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/ eWebinar: https://ewebinar.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Adam Robinson is the Founder/CEO of R!B2B and Retention.com. He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant... - he grew from 10 to 70,000+ followers in a matter of weeks - his LinkedIn posts consistently get over 1,000+ likes - ALL while running a $22m+ ARR SaaS company and launching a new B2B product We are divining into: 1. Why he pays $12,500/month for a LinkedIn consultant that *only* helps him with STRATEGY 2. How he creates his content - the full process from ideation, creation, copywriting, distribution, repurposing 3. Why he's so bullish on video 4. How he justifies spending $100,000s per year on *his personal* content 5. His blueprint to go from 0 to 50,000+ followers on Linkedin as a B2B CEO in a matter of months Adam's Linkedin: https://www.linkedin.com/in/retentionadam/ Retention.com: https://retention.com/ R!B2B: https://www.rb2b.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding