The Founder-Led Marketing Show

Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Founder-led marketing is crucial for founders and CEOs to promote their businesses and connect with their audience. Content creation through podcasting, newsletter writing, and posting on LinkedIn can significantly contribute to revenue growth. Thought leadership plays a vital role in creating engaging and impactful content. Measuring the ROI of content marketing efforts can be challenging but can be tracked through customer feedback and sales conversations. Diversification of marketing channels is important for sustainable business growth. Create engaging and relatable content on LinkedIn to build trust with your target audience. Use hooks, shorter sentences, and bullet points to make your posts more readable and skimmable. Authenticity and transparency are key in establishing a connection with your followers. Inviting potential customers as podcast guests can help build relationships and trust Evaluate your LinkedIn strategy after a few months to determine its effectiveness. Matt's LinkedIn:  https://www.linkedin.com/in/mattwatsonkc/ Matt's Newsletter: https://startuphustlenews.com/ Full Scale: https://fullscale.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan. - Intertwining sales and marketing strategies. - Outbound vs inbound marketing strategies - Storytelling in sales - Cultivating attention and learning through offline activities. - How to better understand clients' problems to provide effective solutions. - Stoicism and the importance of focusing on what you can control in life. Josh's LinkedIn: https://www.linkedin.com/in/josh-braun/ Josh's Website: https://joshbraun.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Megan Bowen, CEO at Refine Labs, dives into the challenges of transitioning from COO to CEO, emphasizing the need for strategic delegation and leadership. She shares insights on utilizing LinkedIn to boost executive engagement and enhance company visibility. Megan discusses the importance of crafting compelling content and building authentic connections on the platform. Additionally, she reveals productivity strategies focused on energy management, encouraging leaders to engage personally with audiences to drive brand awareness.

MJ Smith, CMO at CoLab, discusses getting CEOs to post on LinkedIn, leveraging the platform for B2B marketing, crafting a strategic narrative, using visuals and videos, and creating ongoing content. Topics cover CEO engagement, content strategy, creating engaging posts, and maximizing LinkedIn for enterprise selling success.

Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more. We talk about: - Running a Company with Your Spouse - The Role of AI in Content Creation and Authenticity - The Decision to Raise Money and the Benefits of Bootstrapping - How She Uses LinkedIn & Founder-Led Marketing - and many more topics Alina's Linkedin: https://www.linkedin.com/in/alinav/ Chili Piper: https://www.chilipiper.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS. In this episode, we talk about: - Early-stage SaaS GTM - Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM - Common Problems with GTM - and many more topics Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers. In this episode we talk about: - The new Signal-Based Selling Playbook - How to Handle Old Opportunities - and many more topics Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/ MadKudu: https://www.madkudu.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Taylor Udell is the Head of Growth at Champify, former Twilio. Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue. In this episode we talk about: - How to Get your CEO Posting on LinkedIn - How to Stay Top of Mind with ICPs - How to Run LinkedIn Thought Leader Ads - and many more topics Taylor's Linkedin: https://www.linkedin.com/in/taylor-udell-64181355/ Champify: https://www.champify.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex. In this episode, we are talking about: - How logik.io Was Started - How to Find Product Market Fit - and many more topics Chris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/ Logik.io: https://www.logik.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Gururaj Pandurangi is the CEO and Founder of ThriveStack. ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale. In this episode we talk about: - Sales-Led vs. Product-Led Growth - How to Add a PLG to a Sales-Led Motion - Gururaj's learnings of founding his 3rd SaaS Business Gururaj's Linkedin: https://www.linkedin.com/in/gururajp/ ThriveStack: https://www.thrivestack.ai/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding