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The Founder-Led Marketing Show
In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more.
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.
Latest episodes
Jan 12, 2024 • 57min
Peter Caputa: 7 Ways You Need to Tweak Your Marketing Strategy in 2024
Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.
After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.
Peter Caputa: https://www.linkedin.com/in/pc4media/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Jan 12, 2024 • 45min
Kevin Bobowski: How B2B Marketing is Changing in the New Era of Efficiency
Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Jan 8, 2024 • 36min
Finn Thormeier: How to Start a CEO Thought Leadership Program in 2024
Website: https://www.project33.io/
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Dec 25, 2023 • 32min
Finn Thormeier: How to Grow Your B2B SaaS Business in 2024
Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/
Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxja
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Dec 18, 2023 • 52min
Patrick Trümpi: Why Is the CSO at Unique Posting on LinkedIn?
Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch
Unique: https://www.unique.ch/homepage
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Dec 11, 2023 • 60min
Kevin Indig: Is SEO the Right Lever for Your B2B SaaS Startup?
Kevin Indig: https://www.linkedin.com/in/kevinindig/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Dec 5, 2023 • 58min
Udi Ledergor: How Gong Established & Designed Their Own Category
Gong Website: https://www.gong.io/
Gong LinkedIn: https://www.linkedin.com/company/gong-io/
Udi LinkedIn: https://www.linkedin.com/in/udiledergor/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Nov 27, 2023 • 1h 5min
Philipp Ströhemann: How to Bootstrap SaaS to $10M
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Nov 23, 2023 • 1h 7min
Justin Rowe: How to Fuel Your LinkedIn Ads and Scale Efficiently
Justin Rowe:
LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/
YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
Nov 16, 2023 • 49min
Jason Fried: How to Write, Bootstrapping vs VC, Profit vs Revenue, Basecamp, HEY & Once
Jason Fried, Co-founder & CEO of 37signals (makers of Basecamp & HEY).
- VC vs bootstrapping- Launching ONCE - is the SaaS model dying?- The texture of a good idea- Jason's writing process- How to build & scale profitable software companies (on your own terms)- Can you build a big company/have a big impact on a 40h work week?
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a
LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/
#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips
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highlights
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