The Founder-Led Marketing Show
The HockeyStack Playbook Generating $150K+ ARR and 3M LinkedIn Impressions Every Month
Dec 4, 2024
Emir Atli, CRO of HockeyStack, shares his expertise in marketing strategy and personal branding. He explains how HockeyStack evolved with a focus on LinkedIn as a primary growth channel. Emir talks about leveraging influencer marketing, building resilience against criticism, and finding one’s voice online. He offers insights into effective audience engagement and the importance of celebrating small wins. From navigating account-based marketing to optimizing content creation, Emir provides a roadmap for marketers looking to accelerate revenue and build strong personal brands.
49:01
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Quick takeaways
- HockeyStack's rapid growth was fueled by consistent engagement on LinkedIn and a strategic emphasis on content marketing during development.
- The company's mature marketing strategy combines influencer collaborations and data-driven content to enhance both brand awareness and lead generation.
Deep dives
Founding Story and Growth Metrics
The founding journey of HockeyStack began in Turkey, where the co-founders built the initial versions of their product while utilizing existing capital from previous business ventures. After successfully entering Y Combinator, the team grew from five to nearly fifty employees and acquired 150 customers by the end of 2024. Their rapid growth is closely tied to their strategic decision to prioritize engagement through consistent content marketing, particularly on platforms like LinkedIn. By focusing on brand exposure during the product development phase, they set the stage for a successful launch of HockeyStack.
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