The Founder-Led Marketing Show The HockeyStack Playbook Generating $150K+ ARR and 3M LinkedIn Impressions Every Month
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Dec 4, 2024 Emir Atli, CRO of HockeyStack, shares his expertise in marketing strategy and personal branding. He explains how HockeyStack evolved with a focus on LinkedIn as a primary growth channel. Emir talks about leveraging influencer marketing, building resilience against criticism, and finding one’s voice online. He offers insights into effective audience engagement and the importance of celebrating small wins. From navigating account-based marketing to optimizing content creation, Emir provides a roadmap for marketers looking to accelerate revenue and build strong personal brands.
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HockeyStack's Founding Story
- Emir Atli, HockeyStack's CRO, shared their founding story.
- They bootstrapped, moved to San Francisco, joined YC, and grew from 5 to 50 employees in 2024.
Prioritize LinkedIn for Bootstrapped SaaS
- Emir Atli prioritized LinkedIn for initial growth due to limited resources.
- He believed LinkedIn's broad reach would enable other marketing channels.
Target Audience Platform Choice
- Tailor your platform to your target audience, similar to HockeyStack's LinkedIn strategy.
- If selling to engineers, consider platforms like Twitter or Reddit.