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7min chapter
The HockeyStack Playbook Generating $150K+ ARR and 3M LinkedIn Impressions Every Month
The Founder-Led Marketing Show
Harnessing LinkedIn for Product Marketing
The chapter delves into the speakers' decision to utilize LinkedIn as their main marketing channel during product development, reflecting on past unsuccessful strategies like SEO and cold outreach. They discuss the importance of building credibility and engaging with potential customers on social media while sharing insights on the evolution of influencer marketing in their approach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode