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The HockeyStack Playbook Generating $150K+ ARR and 3M LinkedIn Impressions Every Month

The Founder-Led Marketing Show

CHAPTER

Harnessing LinkedIn for Product Marketing

The chapter delves into the speakers' decision to utilize LinkedIn as their main marketing channel during product development, reflecting on past unsuccessful strategies like SEO and cold outreach. They discuss the importance of building credibility and engaging with potential customers on social media while sharing insights on the evolution of influencer marketing in their approach.

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