12min chapter

The Founder-Led Marketing Show cover image

The HockeyStack Playbook Generating $150K+ ARR and 3M LinkedIn Impressions Every Month

The Founder-Led Marketing Show

CHAPTER

Navigating Influencer Marketing and LinkedIn Engagement

This chapter highlights the significance of understanding audience demographics when partnering with influencers to optimize marketing efforts. It discusses the challenges of engaging on platforms like LinkedIn, emphasizing perseverance and celebrating small victories to build brand momentum. The conversation also covers finding one's voice and tailoring content to resonate effectively with different audience profiles.

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