The Founder-Led Marketing Show
How this SaaS CEO is growing by 3,750+ LinkedIn followers EVERY MONTH
Oct 4, 2024
Gal Aga, CEO of Aligned and a LinkedIn growth expert, reveals his secrets to gaining over 3,750 followers monthly on the platform. He discusses the importance of LinkedIn for demand generation and shares effective strategies for consistent posting. Gal emphasizes crafting engaging content with compelling hooks and maintaining authenticity in messaging. He also covers the significance of building a personal brand and how creating category narratives can enhance marketing efforts for SaaS companies.
51:58
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Quick takeaways
- Leveraging LinkedIn for demand generation through consistent, engaging posting can enhance visibility and establish industry authority for SaaS founders.
- Creating impactful content requires a strong hook and authenticity, fostering connection and engagement while building brand loyalty on social media.
Deep dives
Company Overview and Sales Strategy
Aligned is a B2B SaaS company operating in the sales tech space, aiming to streamline the sales negotiation process with its deal room platform. The company currently has around 40-50 employees and employs a hybrid go-to-market strategy combining product-led growth (PLG) and direct sales. Approximately half of Aligned's revenue stems from PLG efforts, where users can easily sign up for free trials and engage without needing direct sales intervention, while the other half is generated through an active sales team targeting mid-market accounts. This dual approach allows the company to efficiently convert interested prospects into paying customers while gathering valuable signals to optimize sales outreach.
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