
How this SaaS CEO is growing by 3,750+ LinkedIn followers EVERY MONTH
The Founder-Led Marketing Show
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Balancing PLG and Traditional Sales in the Mid-Market
This chapter explores a software company's approach to integrating Product-Led Growth with traditional sales methods, focusing on their mid-market strategy. It highlights customer lifetime values, sales dynamics, and effective outreach through LinkedIn to engage both individual users and larger enterprises.
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