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2min chapter
How this SaaS CEO is growing by 3,750+ LinkedIn followers EVERY MONTH
The Founder-Led Marketing Show
Balancing PLG and Traditional Sales in the Mid-Market
This chapter explores a software company's approach to integrating Product-Led Growth with traditional sales methods, focusing on their mid-market strategy. It highlights customer lifetime values, sales dynamics, and effective outreach through LinkedIn to engage both individual users and larger enterprises.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode