How this SaaS CEO is growing by 3,750+ LinkedIn followers EVERY MONTH
The Founder-Led Marketing Show
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Crafting Engaging Content on LinkedIn
This chapter highlights the significance of creating engaging content on LinkedIn to foster trust and connection with target audiences, particularly Account Executives. The discussion covers experimentation with posting frequency, audience engagement metrics, and the challenges of underperforming posts, offering strategic insights for effective content creation. Emphasizing the crafting of compelling hooks and the balance between authenticity and audience resonance, the speakers share personal experiences and practical tips for boosting engagement.
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