Gal Aga, CEO of Aligned and a LinkedIn growth expert, reveals his secrets to gaining over 3,750 followers monthly on the platform. He discusses the importance of LinkedIn for demand generation and shares effective strategies for consistent posting. Gal emphasizes crafting engaging content with compelling hooks and maintaining authenticity in messaging. He also covers the significance of building a personal brand and how creating category narratives can enhance marketing efforts for SaaS companies.

In this conversation, Gal Aga, CEO and Co-founder of Aligned, shares valuable insights from his extensive sales background. He emphasizes the need to understand the problems your solution addresses before discovery calls. Gal advocates for presenting diverse scenarios to handle buyer objections effectively. He highlights the importance of connecting problems to their root causes and using storytelling in demos to resonate with potential clients. These strategies aim to make business cases more compelling and relatable to the buyer's everyday experiences.