Collin Cadmus Podcast The Power of Digital Sales Rooms w/ Gal Aga, CEO at Aligned
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Sep 3, 2025 Gal Aga, Co-founder and CEO of Aligned, shares valuable insights on the shifting landscape of B2B sales. He critiques traditional outbound strategies, emphasizing their decline and the need for innovative engagement methods. The conversation dives into the immense potential of Digital Sales Rooms to streamline communication and enhance the buyer experience. Gal also discusses the integration of AI in sales processes and outlines his ambitious growth plans for Aligned, highlighting the importance of user-centric designs and data-driven decision-making.
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Outbound Is An Attention Game
- Outbound is an attention game and traditional scaled personalization is dead because everyone copies it.
- AI accelerates the noise problem by making the same hacks available to everyone, raising the bar for standing out.
Predict Buyer Behavior First
- Winning sellers adopt a buyer-focused mindset and predict how buyers will purchase in the future.
- Build go-to-market and hiring around how buyers will buy, not around easy internal hacks.
Use SDRs Where They Make Economics Sense
- Limit human SDRs to mid-market and enterprise where multi-step, high-touch work justifies cost.
- Let SMB motion rely on marketing or automated flows because human economics won't scale there.