Collin Cadmus Podcast

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Ian Koniak. Ian is the Founder and CEO of Untap Your Sales Potential, a sales training company for B2B Account Executives. Prior to starting his own company, Ian worked in B2B technology sales for 19 years at fortune 500 companies holding both individual contributor and leadership roles and was the number one Enterprise AE globally at Salesforce, closing over $100M in sales throughout his career. Ian’s mission is to share his learnings from over 20 years in tech sales to help AE’s perform their best, so I’m excited to dive in and get his thoughts on what’s working and what isn't working in B2B sales in 2025 and beyond.  Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:01:15 Broken Outbound Model 00:04:50 What’s Working Today 00:23:04 AI in Sales 00:40:52 Average Sales Tenure 00:44:37 Choosing the Right Employer 00:49:10 Untap Your Sales Potential--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What’s your take on AI in sales over the next 5-10 years? 4. What’s the key to achieving a long sales tenure at the same company? 5. How should salespeople choose the right company to sell for? 6. What is Untap Your Sales Potential and who should get involved?--LINKS:Ian’s Website: https://www.untapyoursalespotential.com  Ian’s Webinar: https://www.untapyoursalespotential.com/top-4-chatgpt-use-cases-for-tech-sellers Ian’s LinkedIn: https://www.linkedin.com/in/iankoniak Ian’s YouTube: https://www.youtube.com/iankoniak Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts. 

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Valerie Avila. Valerie is the Head of International Sales at Justworks. She started there 11 years ago as an Account Executive and climbed her way to the top. Prior to Justworks, Valerie was selling for SinglePlatform where we first met and worked together. With 11 years at one company climbing from AE to Head of Sales, Valerie defies the odds and proves what’s possible when you deliver consistently and work for a great employer selling a great product. Needless to say, I’m excited to find out what she thinks is working and what isn’t in 2025 and beyond, and learn her secrets to growing a long-term sales career at one company.  Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get her thoughts.--TOPICS:00:00:00 Intro 00:10:23 Broken Outbound Model 00:13:36 What’s Working Today 00:26:30 AI in Sales 00:37:02 Average Sales Tenure 00:42:23 How to Get Promoted 00:49:58 Jobs at Justworks--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What’s your take on AI in sales over the next 5-10 years? 4. What’s the key to achieving a long sales tenure at the same company? 5. What’s the secret to getting promoted and climbing the ladder? 6. Is Justworks hiring? Who should apply?--LINKS:Justworks: https://www.justworks.com  Valerie on X: https://x.com/avilava  Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Brian LaManna. Brian is an Enterprise Account Executive at Gong, where he’s worked for the past 4 years crushing quota and winning his way into President’s Club. Prior to Gong he also served as a top AE at BrightEdge for 3 years. Brian is also the Founder of Closed Won where he shares a newsletter, podcast, and sales playbooks, along with sharing his wisdom across LinkedIn and X. Needless to say, Brian has been winning the sales game for a long time and I’m excited to get his thoughts on what he thinks is working and what isn’t for B2B sales in 2025 and beyond. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:02:16 Broken Outbound Model 00:15:48 Modern Outbound 00:21:53 AI in Sales 00:31:40 Modern Discovery 00:41:00 Differentiated Selling 00:50:01 ClosedWon.xyz--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What’s your take on AI in sales over the next 5-10 years? 4. What’s the key to successful discovery in modern sales? 5. How can sellers differentiate their offer in a crowded market? 6. What is Closed Won?--LINKS:Closed Won: https://closedwon.xyz  Brian on X: https://x.com/BrianLaManna_  Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sam Nelson. Sam is the Founder of SDRLeader.com. Prior to starting his own company he spent almost 6 years at Outreach where he climbed from their top performing SDR into management and leadership positions.  Needless to say, Sam has been at the forefront of all things Sales Development over the past decade, so I’m excited to dive in and get his thoughts on what he thinks is working and what isn’t for B2B outbound in 2025 and beyond.  Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:01:16 Broken Outbound Model 00:11:55 What’s Working Today 00:17:34 AI in Sales 00:26:11 Choosing the Right Employer 00:33:14 Biggest Mistakes in Sales Dev 00:44:59 SDRLeader.com--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What’s your take on AI in sales over the next 5-10 years? 4. How can salespeople identify and choose the right employer? 5. What are the biggest mistakes SDRs and leaders are making today? 6. What is SDRLeader.com?--LINKS:SDRLeader: https://www.sdrleader.com Sam on X: https://x.com/realSamNelson   Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Kyle Norton, the Chief Revenue Officer at Owner.com, shares insights from his impressive sales leadership journey, including his time at Shopify. He discusses the challenges and innovations in B2B sales, particularly within the restaurant industry. Kyle dives into the impact of AI on sales roles and the evolving outbound sales tactics necessary for success. He also addresses the paradox of short tenures in sales leadership and emphasizes the importance of understanding venture capital dynamics for sustainable growth.

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sam Jacobs. Sam graduated from the University of Virginia in 1999 and spent the first couple years of his career as a consulting analyst and finance associate before starting his own music label. He then served as the Managing Director for Gerson Lehrman Group prior to getting into tech sales leadership at Axial, Livestream, The Muse, and Behavox, until starting his most recent and current venture where he serves today as the Founder and CEO of Pavilion, the world’s number one private community for GTM leaders. I’ve known Sam since the early days of Pavilion, when it was formerly known as The Revenue Collective, and he’s helped to guide and mentor me through critical phases of my career, but the last time we spoke was 4 years ago when we hosted Stock Options Straight Talk, a video you can find on my YouTube channel where we covered everything your employer doesn’t want you to know about your stock options. Needless to say, I have a tremendous amount of respect for Sam and I’m excited to catch up and get his thoughts on all that’s changing in B2B sales and find out what he thinks is working and what isn’t in 2025 and beyond. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience. Without further adieu, let’s dive in and get his thoughts.--TOPICS: 00:00:00 Intro 00:02:27 Broken Outbound Model 00:09:46 What’s Working Today 00:14:03 Growth-at-all-Costs 00:22:10 VP Sales Average Tenure 00:32:54 Sales Quota Attainment 00:37:28 AI in Sales  00:43:07 Pavilion--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What are your thoughts on the Growth-at-all-Costs model? 4. What do you think is the reason for low VP Sales average tenure? 5. What do you think is the reason for low sales quota attainment? 6. What’s your take on AI in sales over the next 5-10 years? 7. What is Pavilion and who should join?--LINKS:Pavilion: https://www.joinpavilion.com Sam’s Book: https://a.co/d/cy0ARJM Sam on X: https://x.com/samfjacobs Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts. 

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Darren McKee. Darren started his career in the service industry in 2010 before working his way into corporate recruiting. He then spent time as an Operations Manager before transitioning into sales in 2017 where he worked his way through multiple enterprise AE roles and eventually became the Vice President of Sales and Strategic Partnerships for Skye, until starting his most recent and current venture as the founder of his own training and coaching business, where he teaches the art of LinkedIn and social selling. It’s safe to say, Darren is absolutely crushing it and if you’re not already following his content or signing up for his coaching sessions, you should. In March of 2020 he had almost no presence on LinkedIn but today he’s got over 136,000 followers and he cranks out top tier content every day. Needless today, I’m excited to get his thoughts on all that’s changing in B2B sales and find out what he thinks is working on LinkedIn and with social selling in 2025. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:03:54 Broken Outbound Model 00:10:12 What’s Working Today 00:18:05 Growth-at-all-Costs 00:25:35 AI in Sales  00:33:56 LinkedIn Content 00:47:29 Social Selling & Brand  00:50:14 Darren’s Coaching--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What are your thoughts on the Growth-at-all-Costs model? 4. What’s your take on AI in sales over the next 5-10 years? 5. What’s working (and not working) for LinkedIn content creation in 2025? 6. What do salespeople need to know about social selling and brand? 7. What are you working on and who should get involved?--LINKS:Darren’s Training: https://darrenmckee.co Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Alex Smith. Alex received her bachelors degree from The University of Alabama in 2012 and then started her sales career at SinglePlatform where we met and worked together in NYC as she quickly rose from a top performing salesperson to sales management positions. After SinglePlatform Alex became the Director of Sales Development at Ritual Hot Yoga, Flexport, and Headspace, until landing her most recent and current position as Director of Sales at TestGorilla. She also serves as a consultant and advisor to top startups around the world. Alex is one of the most energetic and positive people I’ve ever had the pleasure of working with, and I’ve been watching her career from afar for many years. But it’s been a long time since we last caught up, so I’m excited to get her thoughts on all that’s changing in B2B sales and find out what’s working and what isn’t for her team at TestGorilla. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience. Without further adieu, let’s dive in and get her thoughts.--TOPICS:00:00:00 Intro 00:03:52 Broken Outbound Model 00:12:07 Sales Prospecting Tools 00:20:02 What’s Working Today 00:27:18 Growth-at-all-Costs 00:42:00 AI in Sales 00:53:45 Learning Curve as Director of Sales 01:02:54 Growth Plans for 2025--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What are the most important tools for outbound sales prospecting? 3. What’s actually working for outbound sales today? 4. What are your thoughts on the Growth-at-all-Costs model? 5. What’s your take on AI in sales over the next 5-10 years? 6. What’s been the biggest learning curve in your first 8 months as Director of Sales? 7. What are your growth plans for 2025 and are you hiring?--LINKS:TestGorilla: https://www.testgorilla.com ZenSeller: https://www.thezenseller.com Quantum Consulting: https://www.quantumsalesconsulting.com Alex on YouTube: https://www.youtube.com/@fditakeover Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Collin Stewart. Collin started his career in 2008 in equipment sales and marketing for 4 years before co-founding his first company VoltageCRM, followed by co-founding his second company Carburetor, where they helped companies build their outbound sales teams based on the Cold Calling 2.0 framework from Aaron Ross’ Predictable Revenue book. In 2014 Carburator merged with Predictable Revenue, leading Collin to his most recent and current venture where he serves today and for the last decade as CEO of Predictable Revenue. Five years ago I had a viral conversation with Aaron Ross about whether or not the SDR Model or Predictable Revenue is broken. The full discussion is available on YouTube if you want to check it out, but a lot has happened since then and I’m curious to learn first-hand from Collin what’s actually going on at Predictable Revenue and how they’ve pivoted or evolved their services to adapt with the quickly changing B2B sales landscape. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:01:28 Is Predictable Revenue Dead 00:12:35 Growth-at-all-Costs 00:49:32 AI in Sales 01:00:27 Future of SDR  01:13:20 GTM Engineer 01:21:13 Predictable Revenue Today 01:33:56 Collin’s New Book--QUESTIONS:1. Is Predictable Revenue (aka Cold Calling 2.0) broken, dead, or dying? If yes, how so? 2. What’s happening to the Growth-at-all-Cost model? 3. What’s your take on AI in sales over the next 5-10 years? 4. What does the future of the SDR role look like? 5. How important is the GTM Engineer role? 6. What has Predictable Revenue evolved to today? 7. What’s your new book about?--LINKS:Predictable Revenue: https://predictablerevenue.com Collin Stewart’s Newsletter: https://foundersedition.co Collin Stewart’s Book: https://a.co/d/9PjI7oV Collin Stewart on X: https://x.com/CollinYVR Collin Cadmus on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Michel Lieben. Michel received his bachelor’s degree in economics in 2016 and then started his career as a Marketing Specialist and Growth Marketer for 4 years before starting his most recent and current venture, where he serves today as the Founder & CEO of ColdIQ, an agency that helps B2B companies scale their outbound prospecting activities. Michel is a certified expert with modern growth tools like Clay, Instantly, and Smartlead, and has built outbound systems for over 100 B2B sales organizations. So I’m particularly excited to get his thoughts on all that’s changing in B2B sales and to find out specifically what he thinks is working and what isn’t in the world of outbound prospecting. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:02:29 Broken Outbound Model 00:10:18 What’s Working Today 00:18:03 Sales Prospecting Tools 00:27:11 AI in Sales 00:38:01 What is ColdIQ 00:42:23 In-house vs Outsourcing 00:49:15 Top Outbound Advice--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working today for outbound sales? 3. What are the most important tools for outbound sales prospecting? 4. What’s your take on AI in sales over the next 5-10 years? 5. What is ColdIQ and what kind of companies do you work best with? 6. How should founders choose between in-house or outsourcing? 7. What’s your top advice for building an outbound motion today?--LINKS:ColdIQ: https://coldiq.com Michel on X: https://x.com/MichLieben Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.