Collin Cadmus Podcast Growing Owner.com to $1 Billion Valuation w/ Kyle Norton, CRO at Owner.com
13 snips
Jun 11, 2025 
Kyle Norton, the Chief Revenue Officer at Owner.com, shares insights from his impressive sales leadership journey, including his time at Shopify. He discusses the challenges and innovations in B2B sales, particularly within the restaurant industry. Kyle dives into the impact of AI on sales roles and the evolving outbound sales tactics necessary for success. He also addresses the paradox of short tenures in sales leadership and emphasizes the importance of understanding venture capital dynamics for sustainable growth.
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Outbound Sales Is Evolving
- Traditional outbound sales is not dead; it's a spectrum evolving due to increased noise and competition.
- The bar for standing out is higher, requiring better personalization and innovative approaches, not abandoning channels like email or phone.
Automate and Personalize Emails
- Automate outbound emails from sales reps’ inboxes to scale outreach without manual effort.
- Use data-driven insights to craft personalized messaging that warms leads before sales calls.
Restaurant Sales Expertise Legacy
- Two original salespeople on Owner.com's team came from Single Platform, showing continuity in restaurant sales expertise.
- Despite tech advances, restaurant owners remain difficult to reach and generally tech unsophisticated.
