How to Go From AE to Head of Sales w/ Valerie Avila, Head of Sales at Justworks

Jul 23, 2025

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Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Valerie Avila.

Valerie is the Head of International Sales at Justworks. She started there 11 years ago as an Account Executive and climbed her way to the top. Prior to Justworks, Valerie was selling for SinglePlatform where we first met and worked together.

With 11 years at one company climbing from AE to Head of Sales, Valerie defies the odds and proves what’s possible when you deliver consistently and work for a great employer selling a great product. Needless to say, I’m excited to find out what she thinks is working and what isn’t in 2025 and beyond, and learn her secrets to growing a long-term sales career at one company.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.

Without further adieu, let’s dive in and get her thoughts.

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TOPICS:

00:00:00 Intro

00:10:23 Broken Outbound Model

00:13:36 What’s Working Today

00:26:30 AI in Sales

00:37:02 Average Sales Tenure

00:42:23 How to Get Promoted

00:49:58 Jobs at Justworks

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QUESTIONS:

1. Is traditional outbound sales broken, dead, or dying? If yes, how so?

2. What’s actually working for outbound sales today?

3. What’s your take on AI in sales over the next 5-10 years?

4. What’s the key to achieving a long sales tenure at the same company?

5. What’s the secret to getting promoted and climbing the ladder?

6. Is Justworks hiring? Who should apply?

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LINKS:

Justworks: https://www.justworks.com

Valerie on X: https://x.com/avilava

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.