
Collin Cadmus Podcast
I'm Collin Cadmus, a lifelong salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader who has hired and trained over 300 B2B salespeople, generating over $100M in recurring revenue and over $300M in exits.
With over ten years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Advisor, and Coach to top SaaS companies around the world.
If you're into sales, marketing, leadership, or technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts.
Latest episodes

Feb 13, 2025 • 41min
Growing Outreach to $300 Million and AI Agents w/ Manny Medina, Founder of Outreach
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Manny Medina.
Manny received his bachelors degree in computer engineering before attending University of Pennsylvania and Harvard University for his MBAs. He then worked in Product Management at Amazon and Business Development at Microsoft before serving as CEO for GroupTalent, but you know him best as the Founder & CEO of Outreach where he served for the past 11 years.
With all that experience in the rear view, I’m excited to get his thoughts on all that’s changing in B2B sales and what’s led us to this new world of sales and AI agents.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.
Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro
00:02:43 Outbound Sales is Broken
00:15:24 Growth-at-all-Costs
00:26:42 Sales Quota Attainment
00:35:07 VP Sales Average Tenure
00:36:06 AI in Sales--QUESTIONS:1. What’s broken with B2B outbound and how did we get here?
2. What are your thoughts on the Growth-at-all-Costs model?
3. What do you think is the reason for low sales quota attainment?
4. What do you think is the reason for low VP Sales average tenure?
5. What’s your take on AI in sales over the next 5-10 years?--LINKS:Outreach: https://www.outreach.io
Manny on X: https://x.com/medinism
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Feb 6, 2025 • 57min
From Salesperson to Bootstrapped Founder w/ Joe Brown, CEO at DearDoc
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Joe Brown.
Joe graduated from The University of Arizona in 2014 and then joined the sales team at SinglePlatform where we worked together with Lee Rozins, Adam Liebman, and Wiley Cerilli, who I interviewed in previous episodes.
Joe rose through the ranks at SinglePlatform from full-cycle salesperson to sales manager and trainer, before moving into a Director of Sales role at health-tech company Simplifeye in 2017, until starting his most recent and current venture as Founder and CEO of DearDoc, where they’re reinventing the way new patients meet their doctor.
Starting a tech company as a salesperson is no easy feat, because we generally don’t know how to build the thing we want to sell. Joe is one of the few salespeople who successfully figured out how to make this happen, so today we’re going to focus specifically on what he’s built at DearDoc, how he did it, and what sales lessons he’s learned along the way. If you’re in tech sales and dream of someday starting your own company, you’ll want to listen through to the end of this one.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.
Without further adieu, let’s dive in and get his thoughts. --TOPICS:00:00:00 Intro
00:04:43 Idea and Funding
00:16:49 Product and Engineering
00:18:32 PMF and ICP
00:28:08 Revenue Growth
00:33:05 GTM Motion
00:38:37 Headcount and Capacity
00:49:52 Future Plans--QUESTIONS:1. What is DearDoc and how did you approach raising seed capital? Bootstrapped or VC?
2. Do you have a technical co-founder or do you use outside agencies for development?
3. How did you refine your Product Market Fit and Ideal Customer Profile?
4. It’s been 6 years since you started, what has your revenue growth looked like?
5. What’s your main GTM motion and sales process and how did you arrive at that?
6. How big is your team and how do you manage headcount and capacity planning?
7. What does the future look like for DearDoc? What are the growth plans?--LINKS:DearDoc: https://www.getdeardoc.com
Joe on X: https://x.com/thisisjoebrown
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Jan 30, 2025 • 52min
Venture Capital vs Bootstrapping w/ Adam Robinson, CEO at RB2B & Retention.com
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Adam Robinson.
Adam graduated from Rice University in 2003 and then spent the first 8 years of his career as a Credit Trader for Lehman Brothers and Barclays Capital before bootstrapping his first company Robly to an 8 figure exit in 2021. However, Adam had no down-time because in 2020 he already started building his next company Retention.com which he grew to $20 Million ARR in 3.5 years without raising any capital.
Adam still serves as the CEO of Retention.com to this day, but he didn’t stop there, in 2023 he started another company RB2B which has also taken the market by storm.
I’ve been following Adam on LinkedIn for a long time but just recently noticed that he not only bootstrapped his companies, but he’s darn proud of it. So I’m particularly excited to get his thoughts on all that’s changing in B2B sales and learn his secrets to bootstrapping world-class SaaS companies to hyper-growth.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.
Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro
00:01:56 Sales Teams vs Self-Serve
00:08:58 Outbound Sales is Broken
00:13:49 Growth-at-all-Costs
00:34:48 Low Average Quota Attainment
00:41:35 Venture Capital vs Bootstrapping--QUESTIONS:1. Do you have sales teams or are your products self-serve?
2. What’s broken with B2B outbound and how did we get here?
3. What are your thoughts on the Growth-at-all-Costs model?
4. What do you think is the reason for low sales quota attainment?
5. What are the pros and cons of venture capital VS bootstrapping?--LINKS:Retention: https://retention.com
RB2B: https://www.rb2b.com
Adam on X: https://x.com/RetentionAdam
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Jan 23, 2025 • 1h 23min
The Power of Negotiation w/ Lee Rozins, CRO at Aligned
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lee Rozins.
Lee graduated from Ramapo College of New Jersey and then started his career in Account Management and Business Development for a year and 6 months before starting his journey at SinglePlatform, where we met and worked together, and where Lee climbed the ranks from full cycle AE to Senior Sales Manager over a 4 year and 10 month tenure.
After SinglePlatform Lee moved into his first VP of Sales role at Cheetah for 3 years, followed by Head of Growth at Onaroll for another 3 years, until landing his most recent and current position as Co-founder and CRO at Aligned, where their vision is to change the way the world negotiates.
Lee was one of the most positive and energetic people on the sales floor at SinglePlatform and we sat directly next to each other for a long stretch of our careers on the phones. We shared many laughs, moments of frustration, and helped each other continuously push to the next level.
Needless to say, we have a long history together so I’m excited to catch up and get his thoughts on all that’s changing in B2B sales and find out how he’s helping sellers negotiate at Aligned.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.
Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro
00:02:00 Outbound Sales is Broken
00:14:10 Growth-at-all-Costs
00:24:09 Low Average Quota Attainment
00:41:03 Low Average Tenure
00:54:25 What is Aligned
01:12:33 Negotiating in 2025--QUESTIONS:1. What’s broken with B2B outbound and how did we get here?
2. What are your thoughts on the Growth-at-all-Costs model?
3. What do you think is the reason for low sales quota attainment?
4. What do you think is the cause for 18 month average tenure for VP Sales?
5. What is Aligned?
6. How should reps negotiate in 2025?--LINKS:Aligned: https://www.alignednegotiation.com
Lee on X: https://x.com/LeeRozins
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog–Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Jan 16, 2025 • 1h 20min
What is Sales Development in 2025 w/ Justin Otley, VP Sales Development at Talkdesk
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Justin Otley.
Justin went to Radford University and then started his career as an SDR for Software AG where he stayed for over 10 years working his way up to Sr. Director of Sales Development, until landing his most recent and current position as VP of Global Sales Development at Talkdesk.
Sales Development is the most challenging and important aspect of any sales organization, so today’s episode is going to focus specifically on what it takes to be a great SDR and to scale a world-class sales development team.
After 13 years of leading sales development teams to great success, I’m excited to get his thoughts and learn his secret sauce. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.
Without further adieu, let’s dive in and get his thoughts.
--TOPICS:
00:00:00 Intro
00:04:45 Outbound Sales is Broken
00:21:24 Growth-at-all-Costs
00:29:57 AI in Sales Development
00:37:14 Great SDRs in 2025
00:51:30 Issue Diagnosis Framework
00:59:12 Sales Development at Talkdesk
01:07:15 Growth plan for 2025
01:16:52 Are you hiring?--QUESTIONS:1. What’s broken with B2B outbound and how did we get here?
2. What are your thoughts on the Growth-at-all-Costs model?
3. What’s your take on AI in sales development over the next 5-10 years?
4. What does a great SDR look like in 2025?
5. What is your issue diagnosis framework for coaching?
6. What is your winning outbound motion at Talkdesk?
7. What is the plan for growing and improving in 2025?
8. Are you hiring?--LINKS:Talkdesk: https://www.talkdesk.com
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Jan 6, 2025 • 1h 4min
Building SaaS Without Venture Capital w/ Jordan Kennedy, CEO at Jump
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jordan Kennedy.
Jordan studied finance and investment banking at Wisconsin School of Business and then started his career as a financial consultant at a financial services company and then as an investment associate at a family office. He then jumped into the tech world getting into Business Development and Revenue Leadership for companies like Wunderkind, Sawyer, and Botify until starting his most recent and current venture where he serves today as the Co-founder and CEO of Jump.
After experiencing first-hand what it’s like to scale teams through the Growth-at-all-Costs model, Jordan and his co-founders are taking a different approach to building Jump, so I’m particularly excited to get his thoughts and find out how they plan to break the status quo.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This stuff really helps to grow the audience.
Without further adieu, let’s dive in and get his thoughts.--TOPICS:
00:00:00 Intro
00:02:11 Outbound Sales is Broken
00:09:29 Growth-at-all-Costs
00:20:02 AI in Sales
00:27:10 Sales Quota Attainment
00:33:25 Low average tenure
00:41:08 What is Jump
00:47:35 Jump’s Business Model--QUESTIONS:1. What’s broken with B2B outbound and how did we get here?
2. What are your thoughts on the Growth-at-all-Costs model?
3. What’s your take on AI in sales over the next 5-10 years?
4. What do you think is the reason for low sales quota attainment?
5. What do you think is the cause for 18 month average tenure for VP Sales?
6. What are you building at Jump?
7. How are you funding Jump and what’s the business model?--LINKS:Jump: https://jumprevenue.com
Jordan on X: https://x.com/jordanuwkennedy
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Dec 18, 2024 • 1h 5min
Interviewing My First VP of Sales w/ Adam Liebman, VP Sales at Steno
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Adam Liebman, my first VP of Sales who hired me out of my retail job at CVS and trained me into becoming a top salesperson at SinglePlatform.
Adam graduated from the University of Missouri-Columbia in 2008 and then started his career in sales at Yext, which was founded by Howard Lerman who I interviewed in episode 15. He was then recruited out of Yext to become the VP of Sales at SinglePlatform, which was founded by Wiley Cerilli who I interviewed in episode 2.
Adam led sales at SinglePlatform from its infancy to being acquired for $100 million by Constant Contact and not only taught me how to prospect and sell, but then taught me how to take over the hiring and training of salespeople at SinglePlatform which launched my career into sales leadership.
After SinglePlatform Adam founded a social app called Squad, which aimed to help groups of people make plans and meet up in major cities, similar to Tinder, but for friend groups.
After Squad Adam went back to sales leadership at Flexport, Seated, and RenoFi, until landing his most recent and current position as VP of Inside Sales at Steno.
Adam has also served as a consultant, advisor, and investor to dozens of top startups. Needless to say, he’s done a lot and it’s been a long time since we last spoke, so I’m excited to catch up on his journey and get his thoughts on all that’s changing in B2B sales.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This stuff really helps to grow the audience.
Without further adieu, let’s dive in.--TOPICS:00:00:00 Intro
00:02:18 SinglePlatform
00:04:15 Squad
00:13:41 Back to Sales Leadership
00:21:18 Picking an Employer
00:23:57 What’s Changed in Sales
00:34:40 Growth-at-all-Costs
00:39:39 AI in Sales
00:44:34 What is Steno
00:47:01 Sales Model at Steno
00:55:48 Jobs at Steno--QUESTIONS:1. Can you give an overview of what you built at SinglePlatform and how it led to founding Squad?
2. What was it like founding a consumer app like Squad? What happened? What did you learn?
3. After tremendous success at SinglePlatform, what was it like going back to sales leadership?
4. Every company is different, how do you pick the right company to lead sales for?
5. What has changed the most in sales since the SinglePlatform days? Has your process evolved?
6. What are your thoughts on Growth-at-all-Costs vs aiming for efficiency and profitability?
7. What’s your take on AI in sales over the next 5-10 years?
8. What is Steno?
9. What’s the sales model and process look like at Steno?
10. What roles are you hiring for and who should apply?--LINKS:Steno: https://steno.com
Adam on X: https://x.com/AdamLiebman
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Dec 11, 2024 • 56min
Coaching Salespeople at Harvard w/ Lori Richardson
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lori Richardson.
Lori finished high school at 16 and went to the University of Washington where she received her degree in education. She then became a teacher but was quickly discouraged by the limited earning potential and found her way into B2B sales where the sky's the limit.
She started at the bottom in SDR and BDR roles, became a full-cycle rep, and then worked in sales leadership for over 18 years before launching her sales strategy firm, Score More Sales, where she helps mid-sized technology, distribution, and services companies grow front-line revenues.
She’s a widely known and respected voice in the community, the host of the Women Sales Pros podcast, an advisor to many companies, and a Sales Coach at Harvard Business School, so I’m excited to get her thoughts on all that’s changing in B2B sales and find out what she thinks is working and what isn’t as we prepare for 2025 and beyond.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This stuff really helps to grow the audience.
Without further adieu, let’s dive in and get her thoughts.--TOPICS:00:00:00 Intro
00:01:57 Outbound Sales is Broken
00:10:33 Growth-at-all-Cost
00:18:48 AI in Sales
00:23:14 Sales Quota Attainment
00:28:11 Data for Growth
00:36:01 Tactics That Work
00:40:04 Best Sales Tools
00:41:50 Score More Sales
00:50:20 Women in Sales Scholarship--QUESTIONS:1. What’s broken with B2B outbound and how did we get here?
2. What’s happening to the Growth-at-all-Cost model?
3. What’s your take on AI in sales over the next 5-10 years?
4. What do you think is the reason for low sales quota attainment?
5. How should sales orgs be using data to fuel growth?
6. What tactics actually work today for outbound?
7. What are the best sales tools for reps today?
8. What is Score More Sales and who should check it out?
9. What is the Women in Sales scholarship you’re working on?--LINKS:Women in Sales Scholarship: https://hhs.purdue.edu/wp-content/uploads/2024/01/2023-Barbara-Giamanco-Memorial-Scholarship-1.pdf
Sales Education Foundation: https://salesfoundation.org
Lori's Book: https://a.co/d/2F4prM8
Score More Sales: https://www.scoremoresales.com
Lori on X: https://x.com/scoremoresales
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Dec 4, 2024 • 57min
How to Win Outbound Sales w/ Jen Allen-Knuth, Founder at DemandJen
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jen Allen-Knuth.
Jen graduated from Penn State University in 2003 and then started her career as an Account Analyst for CEB, where she spent over 14 years crushing her way up the ladder through 8 different sales positions including large enterprise.
After CEB Jen spent the next 4 years closing enterprise deals for Challenger, before founding her most recent and current venture DemandJen, where she delivers keynotes and workshops to help sales teams generate pipeline and defeat the buyer status quo.
I’ve been following her content on LinkedIn for a long time, if you’re not already, you should too, and I’m excited to get her thoughts on all that’s changing in B2B sales and find out what she thinks is working and what isn’t for generating pipeline in 2024 and beyond.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This stuff really helps to grow the audience.
Without further adieu, let’s dive in and get her thoughts.--TOPICS:00:00:00 Intro
00:02:46 Outbound Sales is Broken
00:05:51 Growth-at-all-Cost
00:13:51 AI in Sales
00:23:47 Sales Quota Attainment
00:34:13 Quality vs Quantity
00:43:00 Tactics That Work
00:50:28 Best Sales Tools
00:54:59 DemandJen--QUESTIONS:1. What’s broken with B2B outbound and how did we get here?
2. What’s happening to the Growth-at-all-Cost model?
3. What’s your take on AI in sales over the next 5-10 years?
4. What do you think is the reason for low sales quota attainment?
5. Should reps focus on quality or quantity for outbound?
6. What tactics actually work today for outbound?
7. What are the best sales tools in your stack?
8. What is DemandJen?--LINKS:DemandJen: https://demandjen.com
Jen on X: https://x.com/demandjenallen
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

Nov 26, 2024 • 1h 10min
From Football to VP Sales at Pipedrive w/ Sean Evers
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sean Evers.
Sean is from the United Kingdom where he played professional football for 9 years prior to shifting his career into sales, where he started in operations and worked his way up to holding 4 VP of Sales positions, including his most recent and current position as VP of Sales at Pipedrive.
One of the most challenging aspects of selling B2B SaaS today is the abundance of competition. It seems like whatever we sell, every 6-9 months we have 2-3 new competitors and it gets difficult to find ways to stand out and differentiate.
Sean is a GTM expert who’s spent the last 2 years cracking the code on positioning and selling Pipedrive against competitors like Salesforce and Hubspot, which is no easy feat. In this episode we’ll find out exactly how he approached it, what worked, what didn’t, and get his thoughts on the quickly changing landscape of B2B sales.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This stuff really helps to grow the audience.
Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro
00:06:40 Pipedrive’s Sales Team
00:17:56 Pipedrive vs Salesforce and Hubspot
00:24:48 Outbound at Pipedrive
00:36:05 Growth-at-all-Costs at Pipedrive
00:42:57 AI at Pipedrive
00:49:38 Quotas at Pipedrive
01:04:59 Selling into a Crowded Market--QUESTIONS:1. How big was the team when you started and how big is it today? Is the team remote?
2. How do you position a company like Pipedrive against competitors like Salesforce and Hubspot?
3. What percentage of your pipeline comes from outbound and what’s your winning strategy?
4. Is Pipedrive a Growth-at-all-Costs company? What’s your strategy and model for growth?
5. How (if at all) are you implementing AI into your sales process?
6. How do you set quotas at Pipedrive and what’s your average quota attainment?
7. What’s your best advice for salespeople selling into a crowded market?--LINKS:Pipedrive: https://www.pipedrive.com
Sean on X: https://x.com/seanevers77
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.