Why This Early-Stage SaaS Founder Is So Bullish on Founder-Led Marketing

In this episode, I chat with Nico Ferreyra, founder and CEO of Default, about the practical side of founder-led marketing and why it’s such a game-changer for startups. Default is helping companies scale faster with an integrated GTM orchestration suite.

Nico shares his experience building Default, the challenges of positioning a product, and why founders need to be hands-on when it comes to connecting with their audience.

We cover why building an audience early on platforms like LinkedIn can make a huge difference, how sharing insights can drive real engagement, and what Default’s content strategy looks like moving forward.

We also talk about:

- The Journey of Founder-Led Marketing

- Benefits and Challenges of Founder-Led Marketing

- The Importance of Building an Audience on LinkedIn

Nico's Linkedin: https://www.linkedin.com/in/nicoaferr/

Default: https://www.default.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

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