Nico Ferreyra

Founder and CEO of Default, a company building an inbound growth platform for B2B companies. Shares experience building Default and the challenges of positioning a product.

Best podcasts with Nico Ferreyra

Ranked by the Snipd community

Nov 29, 2024 • 47min

Why This Early-Stage SaaS Founder Is So Bullish on Founder-Led Marketing

Nico Ferreyra, Founder and CEO of Default, leads a discussion on founder-led marketing in the B2B realm. He shares how personal founder engagement on platforms like LinkedIn can drastically enhance audience connection. The importance of authentic insights for customer feedback and brand building is emphasized. Nico also discusses the challenges of product positioning and the strategic shift towards impactful content marketing. Plus, he highlights the effectiveness of demo videos in boosting engagement and booking rates.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app