2min chapter

The Founder-Led Marketing Show cover image

Why This Early-Stage SaaS Founder Is So Bullish on Founder-Led Marketing

The Founder-Led Marketing Show

CHAPTER

Navigating Analytics and Brand Impact in Early-Stage Marketing

This chapter explores how to effectively analyze LinkedIn analytics, focusing on the relationship between metrics like impressions and actual business outcomes such as qualified meetings. It highlights the difficulties in measuring brand impact early on while emphasizing the importance of prioritizing brand development alongside analytics.

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