3min chapter

The Founder-Led Marketing Show cover image

Why This Early-Stage SaaS Founder Is So Bullish on Founder-Led Marketing

The Founder-Led Marketing Show

CHAPTER

The Power of Product Demos and Active Engagement

This chapter explores how demo videos can significantly influence booking rates for product demonstrations. It highlights a case study of a successful demo video that attracted a major enterprise and underscores the value of engaging with potential customers to create relevant content.

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