Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
107 snips
Feb 21, 2025 • 6min
#244: I've been avoiding this for too long [Voice Memo]
Explore the juggling act of work and parenting, revealing the challenges of time management and procrastination. Discover innovative hiring strategies aimed at boosting productivity while reducing stress. Dive into insights on fostering business growth by making strategic hires and managing cash flow effectively. The importance of community support is emphasized, showcasing the value of mastermind groups in propulsion toward success.
243 snips
Feb 18, 2025 • 57min
#243: Brock Johnson – How to grow on Instagram in 2025
Brock Johnson, an Instagram growth coach with nearly 800,000 followers, shares secrets to skyrocketing your presence on the platform. He reveals how he gained 1,000 followers daily and discusses the optimal posting frequency for maximum engagement. Brock dives into the importance of share-worthy content and strategic scheduling, and emphasizes the need for personal well-being amid content creation. He also touches on the potential of Threads for testing new ideas and routes to boost podcast visibility on Instagram. A goldmine of tips for creators!
128 snips
Feb 11, 2025 • 50min
#242: Mark Manson – Why YouTubers aren’t making more money
Mark Manson, bestselling author and YouTuber, shares his entrepreneurial insights on YouTube success. He discusses why many creators struggle with monetization despite high view counts. Mark emphasizes treating channels as serious businesses, highlights the importance of audience engagement, and warns against the pitfalls of chasing views over loyalty. He also advocates for long-term brand partnerships and diversifying income streams. His strategies aim to future-proof channels while maintaining creative integrity.
483 snips
Feb 4, 2025 • 55min
#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
Lara Acosta, a leading creator on LinkedIn, shares her journey in personal branding and storytelling. She introduces her SLAY framework, which has propelled her to immense visibility. Lara discusses the importance of crafting engaging hooks and the evolving trends towards video content on the platform. She also dives into the challenges of balancing quality versus quantity in posts and emphasizes authentic connections over viral trends. Get ready to unlock the secrets to thriving on LinkedIn with her invaluable insights!
34 snips
Jan 28, 2025 • 55min
#240: Valerie Feghali – Her FAST evolution from coach to creator with custom software
Valerie Feghali, founder of Wellness Vault, shares her inspiring journey from 1:1 wellness coaching to SaaS entrepreneur. She discusses how she successfully transitioned her coaching resources into a custom web app, enhancing efficiency for fellow coaches. Valerie dives into her effective paid advertising strategies on Meta platforms, emphasizing data-driven decisions and audience targeting. She also highlights the importance of branding for membership retention and the iterative process of refining her software based on user feedback.
96 snips
Jan 21, 2025 • 55min
#239: Justin Moore – What it feels like launching a book and an in-person event at the same time
Justin Moore, a sponsorship coach with over $5 million in brand partnerships and author of Sponsor Magnet, shares his journey of launching a book and an in-person event simultaneously. He dives into the emotional rollercoaster of writing, discussing his personal experiences and vulnerabilities. Justin highlights strategic planning for successful launches and the importance of authenticity in audience engagement. He also explores the transformative potential of technology in education and branding, while shedding light on maximizing sponsorship opportunities for creators.
70 snips
Jan 17, 2025 • 7min
#238: OK I have some thoughts on AI (and its impact on creator-educators) [Voice Memo]
The discussion dives into the transformative impact of AI on personalized education. It highlights the importance of blending self-paced learning with live interactions to foster community. The speaker emphasizes the need for ongoing human connection in educational experiences. Exciting plans for cohort-based learning are also introduced, promising a dynamic mix of individual growth and collaborative engagement.
118 snips
Jan 14, 2025 • 51min
#237: Rachel Botsman – Trust expert on how you can earn trust with your audience
Rachel Botsman, a leading trust expert and author, dives into the complexities of trust in the creator economy. She discusses the importance of integrating integrity and transparency into decision-making, especially regarding sponsorships. The conversation also covers the dual aspects of trust—capability and character—essential for creators to maintain audience loyalty. Botsman emphasizes the need for authentic personal storytelling and accountability, urging creators to genuinely connect with their audiences to build trustworthy relationships.
90 snips
Jan 7, 2025 • 55min
#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
In this discussion, Mike Michalowicz, bestselling author of Profit First and Clockwork, reveals his innovative licensing model that allows him to stay lean while delivering impactful frameworks. He dives into how partnerships enhance creativity and ensure practical implementation of his ideas. Moreover, Mike shares insights on his prolific writing journey, including the secrets behind quickly turning concepts into bestselling books while emphasizing the importance of continuous learning and rewriting in the authorship process.
29 snips
Jan 4, 2025 • 4min
#235: Take 5 minutes and journal on this question [Voice Memo]
Discover how a single thought-provoking question can reshape your approach to business decisions. The discussion dives into the importance of reflecting on leadership and priorities. With personal insights and practical ideas, listeners are encouraged to envision what their successor might do in their place. It’s a compelling journey into self-reflection that can spark transformative growth.
