Creator Science
Jay Clouse
Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
90 snips
Jan 7, 2025 • 55min
#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
In this discussion, Mike Michalowicz, bestselling author of Profit First and Clockwork, reveals his innovative licensing model that allows him to stay lean while delivering impactful frameworks. He dives into how partnerships enhance creativity and ensure practical implementation of his ideas. Moreover, Mike shares insights on his prolific writing journey, including the secrets behind quickly turning concepts into bestselling books while emphasizing the importance of continuous learning and rewriting in the authorship process.
29 snips
Jan 4, 2025 • 4min
#235: Take 5 minutes and journal on this question [Voice Memo]
Discover how a single thought-provoking question can reshape your approach to business decisions. The discussion dives into the importance of reflecting on leadership and priorities. With personal insights and practical ideas, listeners are encouraged to envision what their successor might do in their place. It’s a compelling journey into self-reflection that can spark transformative growth.
42 snips
Dec 31, 2024 • 56min
#234: Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers
Garrett Kennell, Chief Creative Officer of Michelle Khare's YouTube channel, shares insights on their incredible growth to nearly 5 million subscribers. He discusses their meticulous production processes and emphasizes strategic creativity in video making. Garrett reveals how they transformed ideas into engaging content, the costs behind their productions, and offers advice on building trust in collaborations. He also explores the challenges of securing sponsorships for high-quality projects, showcasing the balance between creativity and brand partnerships.
31 snips
Dec 27, 2024 • 6min
#233: Resource Allocation [Voice Memo]
Explore the intricacies of resource allocation and its crucial role in achieving success. Discover how effective management can transition from personal efforts to team collaboration. Learn to prioritize initiatives that create a significant impact and align with overarching goals. Get insights into evolving strategies that can transform your approach to both personal and business resource management.
106 snips
Dec 17, 2024 • 43min
#232: Dan Andrews – Secrets of building a 1300-member, international community (with in-person events)
Dan Andrews, founder of the Dynamite Circle and host of the Tropical MBA podcast, shares deep insights into cultivating thriving communities for remote entrepreneurs. He discusses the evolution of the Dynamite Circle from a podcast into a vibrant membership community with over 1300 members. Dan highlights the importance of in-person events, strategic communication, and effective delegation in enhancing community engagement. He also emphasizes innovative branding strategies and the significance of fostering authentic connections amongst members.
47 snips
Dec 14, 2024 • 5min
#231: "No friends’ weddings for 10 years" – my take on the Hormozi post [Voice Memo]
Exploring the delicate balance between ambition and personal life, the discussion dives into the sacrifices often made for exceptional success. It highlights a startling insight about the cost of pursuing dreams, questioning the value of relationships and leisure time. Listeners are encouraged to reflect on their own choices and how they align with their aspirations. This thought-provoking narrative invites a deeper understanding of the trade-offs that come with striving for greatness.
136 snips
Dec 10, 2024 • 1h 41min
#230: How much do I make? How much do I work? Do creators keep their best tips secret? [Ask Creator Science]
Creators reveal the secrets behind their financials, discussing how much a YouTube channel makes and the true value of brand deals. They dive into the challenges of discussing politics and the misconceptions about success in content creation. Parenting and work-life balance come into play, highlighting the struggles of productivity. Authenticity is prioritized over personality, and the complexities of sponsorships and audience trust are examined. The 1000 Day Rule offers a realistic view of transitioning to self-sustained income, all wrapped in a quest for genuine connections.
156 snips
Dec 3, 2024 • 60min
#229: Natasha Willis – $70M from automated Instagram DMs
Natasha Willis, the founder of School of Bots, has transformed conversational marketing, racking up over $70 million for clients. In this discussion, she shares how automated Instagram DMs can dramatically grow your email list and enhance revenue. Natasha delves into the intricacies of maintaining authenticity while scaling automation. She emphasizes the importance of strong branding and practical strategies for maximizing engagement on Instagram, including unique DM tactics and leveraging the platform’s features for optimal audience interaction.
79 snips
Nov 26, 2024 • 1h
#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. [Greatest Hits]
Richard van der Blom, founder of Just Connecting and LinkedIn algorithm expert, shares his insights on maximizing LinkedIn's potential. He discusses the recent decline in reach and explores the most effective content formats for engagement. With nearly 200,000 followers, Richard reveals his personal strategies for lead generation and engagement. He emphasizes a balanced approach to content creation, the importance of tracking performance metrics, and how to leverage polls and multimedia to stimulate conversations and enhance connections.
29 snips
Nov 25, 2024 • 6min
#228: A change I'm making in 2025 [Voice Memo]
The speaker dives into the challenges of balancing new parenthood with the demands of a publishing schedule. They highlight the importance of self-compassion in the creative process and the subjective nature of task difficulty. Additionally, they share insights on simplifying business operations to enhance efficiency, emphasizing the need to reduce complexity in sponsorships. This shift aims to boost creativity and overall personal well-being.
