Creator Science #240: Valerie Feghali – Her FAST evolution from coach to creator with custom software
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Jan 28, 2025 
Valerie Feghali, founder of Wellness Vault, shares her inspiring journey from 1:1 wellness coaching to SaaS entrepreneur. She discusses how she successfully transitioned her coaching resources into a custom web app, enhancing efficiency for fellow coaches. Valerie dives into her effective paid advertising strategies on Meta platforms, emphasizing data-driven decisions and audience targeting. She also highlights the importance of branding for membership retention and the iterative process of refining her software based on user feedback.
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Valerie's Transition
- Valerie Feghali, a physical therapist, transitioned to health coaching but struggled with content creation workload.
- This led her to create resources for other coaches, which evolved into a membership and then a SaaS platform.
Hourly Rates
- Charging hourly rates as a coach often leads to underpayment due to the significant time spent on content creation outside client sessions.
- Coaches need to account for business development time, not just client-facing time, when setting rates.
New Opportunities
- Identify opportunities to create reusable assets from client work.
- Repurpose these assets into new products or services for a wider audience.