Creator Science

#240: Valerie Feghali – Her FAST evolution from coach to creator with custom software

Jan 28, 2025

Valerie Feghali, founder of Wellness Vault, shares her inspiring journey from 1:1 wellness coaching to SaaS entrepreneur. She discusses how she successfully transitioned her coaching resources into a custom web app, enhancing efficiency for fellow coaches. Valerie dives into her effective paid advertising strategies on Meta platforms, emphasizing data-driven decisions and audience targeting. She also highlights the importance of branding for membership retention and the iterative process of refining her software based on user feedback.

57:57

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Episode guests

Valerie Feghali

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Episode notes

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Quick takeaways

Valerie Feghali transitioned from one-on-one wellness coaching to creating a scalable SaaS platform, Wellness Vault, to serve other coaches more efficiently.

By leveraging paid advertisements effectively, Valerie attracted genuine customers and boosted her email list, supporting a sustainable membership model.

The high retention rates in Valerie's membership highlight the importance of delivering ongoing value and user experience in digital products.

Deep dives

The Need for Efficiency in Content Creation

As the number of clients increases, the complexity of managing a business can start to hinder content creation. This struggle is common among creators who find that their time is heavily consumed by administrative tasks rather than their creative work. The host shared personal experiences of feeling overwhelmed and acknowledged the necessity to implement structured systems. By building a robust and centralized workspace in Notion called Creator HQ, significant increases in content output and revenue were achieved.

Intro

2min

From Wellness Coach to SaaS Innovator

17min

Mastering Paid Ads on Meta Platforms

8min

Effective Advertising Strategies in the Modern Age

7min

Evolving Client Services to SaaS Solutions

5min

The Power of Branding for Membership Retention

2min

Mastering Customer Retention in SaaS

16min

Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list.

Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. But she quickly transitioned from being a wellness coach to empowering *other* wellness coaches with all of the tools and resources she had built for her own service business.

She then went a step further by turning those resources into a custom-built web app that she sells as a monthly subscription. And her retention is through the roof. Valerie has a fantastic story, and you’ll hear how she made these transitions, how she thinks about paid ads, and what it took to build her software.

Full transcript and show notes

Valerie's Website / Instagram / Facebook / LinkedIn

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