Creator Science
#240: Valerie Feghali – Her FAST evolution from coach to creator with custom software
Jan 28, 2025
Valerie Feghali, founder of Wellness Vault, shares her inspiring journey from 1:1 wellness coaching to SaaS entrepreneur. She discusses how she successfully transitioned her coaching resources into a custom web app, enhancing efficiency for fellow coaches. Valerie dives into her effective paid advertising strategies on Meta platforms, emphasizing data-driven decisions and audience targeting. She also highlights the importance of branding for membership retention and the iterative process of refining her software based on user feedback.
57:57
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Quick takeaways
- Valerie Feghali transitioned from one-on-one wellness coaching to creating a scalable SaaS platform, Wellness Vault, to serve other coaches more efficiently.
- By leveraging paid advertisements effectively, Valerie attracted genuine customers and boosted her email list, supporting a sustainable membership model.
Deep dives
The Need for Efficiency in Content Creation
As the number of clients increases, the complexity of managing a business can start to hinder content creation. This struggle is common among creators who find that their time is heavily consumed by administrative tasks rather than their creative work. The host shared personal experiences of feeling overwhelmed and acknowledged the necessity to implement structured systems. By building a robust and centralized workspace in Notion called Creator HQ, significant increases in content output and revenue were achieved.
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