Valerie Feghali, founder of Wellness Vault, shares her inspiring journey from 1:1 wellness coaching to SaaS entrepreneur. She discusses how she successfully transitioned her coaching resources into a custom web app, enhancing efficiency for fellow coaches. Valerie dives into her effective paid advertising strategies on Meta platforms, emphasizing data-driven decisions and audience targeting. She also highlights the importance of branding for membership retention and the iterative process of refining her software based on user feedback.