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#240: Valerie Feghali – Her FAST evolution from coach to creator with custom software

Creator Science

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Mastering Customer Retention in SaaS

This chapter explores the significance of customer retention in membership-based businesses, particularly in health and wellness. It discusses the transition to a software-as-a-service model, emphasizing user-friendliness and ongoing utility as key factors for success. The chapter also reflects on the challenges and iterative process of developing a SaaS platform, highlighting the essential role of customer feedback and support in refining the product.

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