Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
69 snips
Jan 17, 2025 • 7min
#238: OK I have some thoughts on AI (and its impact on creator-educators) [Voice Memo]
The discussion dives into the transformative impact of AI on personalized education. It highlights the importance of blending self-paced learning with live interactions to foster community. The speaker emphasizes the need for ongoing human connection in educational experiences. Exciting plans for cohort-based learning are also introduced, promising a dynamic mix of individual growth and collaborative engagement.
118 snips
Jan 14, 2025 • 51min
#237: Rachel Botsman – Trust expert on how you can earn trust with your audience
Rachel Botsman, a leading trust expert and author, dives into the complexities of trust in the creator economy. She discusses the importance of integrating integrity and transparency into decision-making, especially regarding sponsorships. The conversation also covers the dual aspects of trust—capability and character—essential for creators to maintain audience loyalty. Botsman emphasizes the need for authentic personal storytelling and accountability, urging creators to genuinely connect with their audiences to build trustworthy relationships.
90 snips
Jan 7, 2025 • 55min
#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
In this discussion, Mike Michalowicz, bestselling author of Profit First and Clockwork, reveals his innovative licensing model that allows him to stay lean while delivering impactful frameworks. He dives into how partnerships enhance creativity and ensure practical implementation of his ideas. Moreover, Mike shares insights on his prolific writing journey, including the secrets behind quickly turning concepts into bestselling books while emphasizing the importance of continuous learning and rewriting in the authorship process.
29 snips
Jan 4, 2025 • 4min
#235: Take 5 minutes and journal on this question [Voice Memo]
Discover how a single thought-provoking question can reshape your approach to business decisions. The discussion dives into the importance of reflecting on leadership and priorities. With personal insights and practical ideas, listeners are encouraged to envision what their successor might do in their place. It’s a compelling journey into self-reflection that can spark transformative growth.
42 snips
Dec 31, 2024 • 56min
#234: Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers
Garrett Kennell, Chief Creative Officer of Michelle Khare's YouTube channel, shares insights on their incredible growth to nearly 5 million subscribers. He discusses their meticulous production processes and emphasizes strategic creativity in video making. Garrett reveals how they transformed ideas into engaging content, the costs behind their productions, and offers advice on building trust in collaborations. He also explores the challenges of securing sponsorships for high-quality projects, showcasing the balance between creativity and brand partnerships.
31 snips
Dec 27, 2024 • 6min
#233: Resource Allocation [Voice Memo]
Explore the intricacies of resource allocation and its crucial role in achieving success. Discover how effective management can transition from personal efforts to team collaboration. Learn to prioritize initiatives that create a significant impact and align with overarching goals. Get insights into evolving strategies that can transform your approach to both personal and business resource management.
106 snips
Dec 17, 2024 • 43min
#232: Dan Andrews – Secrets of building a 1300-member, international community (with in-person events)
Dan Andrews, founder of the Dynamite Circle and host of the Tropical MBA podcast, shares deep insights into cultivating thriving communities for remote entrepreneurs. He discusses the evolution of the Dynamite Circle from a podcast into a vibrant membership community with over 1300 members. Dan highlights the importance of in-person events, strategic communication, and effective delegation in enhancing community engagement. He also emphasizes innovative branding strategies and the significance of fostering authentic connections amongst members.
47 snips
Dec 14, 2024 • 5min
#231: "No friends’ weddings for 10 years" – my take on the Hormozi post [Voice Memo]
Exploring the delicate balance between ambition and personal life, the discussion dives into the sacrifices often made for exceptional success. It highlights a startling insight about the cost of pursuing dreams, questioning the value of relationships and leisure time. Listeners are encouraged to reflect on their own choices and how they align with their aspirations. This thought-provoking narrative invites a deeper understanding of the trade-offs that come with striving for greatness.
136 snips
Dec 10, 2024 • 1h 41min
#230: How much do I make? How much do I work? Do creators keep their best tips secret? [Ask Creator Science]
Creators reveal the secrets behind their financials, discussing how much a YouTube channel makes and the true value of brand deals. They dive into the challenges of discussing politics and the misconceptions about success in content creation. Parenting and work-life balance come into play, highlighting the struggles of productivity. Authenticity is prioritized over personality, and the complexities of sponsorships and audience trust are examined. The 1000 Day Rule offers a realistic view of transitioning to self-sustained income, all wrapped in a quest for genuine connections.
156 snips
Dec 3, 2024 • 60min
#229: Natasha Willis – $70M from automated Instagram DMs
Natasha Willis, the founder of School of Bots, has transformed conversational marketing, racking up over $70 million for clients. In this discussion, she shares how automated Instagram DMs can dramatically grow your email list and enhance revenue. Natasha delves into the intricacies of maintaining authenticity while scaling automation. She emphasizes the importance of strong branding and practical strategies for maximizing engagement on Instagram, including unique DM tactics and leveraging the platform’s features for optimal audience interaction.
