A timely review of 2025 goals reveals the importance of adjusting strategies to maximize growth. The discussion emphasizes improving email conversion over mere traffic spikes. Engaging content is key for audience expansion, along with effective collaborations that enhance relationships with followers. Bold business bets are made on video and audience investment, driving the quest for increased revenue. This insight may inspire creators to rethink their approaches and focus on sustainable growth.
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volunteer_activism ADVICE
Prioritize Conversion
Prioritize conversion over traffic for revenue growth.
Improving conversion rates has a multiplicative effect on traffic improvements.
insights INSIGHT
Email's Power
Email is a powerful asset for creators due to its direct connection with the audience.
Social media platforms limit reach and make it difficult to drive traffic elsewhere.
question_answer ANECDOTE
YouTube to Email Conversion
Jay Clouse is focusing on YouTube as his primary discovery platform.
He uses companion resources linked in video descriptions to convert viewers to email subscribers.
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We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed.
I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of dollars into those bets.
As I look at this new future where we're investing more in video and we're investing in audience growth and better content, I am asking myself, how do I increase revenue in 2025? And maybe you are asking yourself the same thing. So, in this episode, I'm going to talk about my plan for increasing revenue in 2025, give you some specific examples of how I'm thinking about that in my business, and maybe that will inspire you a little bit, too.