Creator Science

#247: How you can plan for growth in 2025

192 snips
Mar 18, 2025
A timely review of 2025 goals reveals the importance of adjusting strategies to maximize growth. The discussion emphasizes improving email conversion over mere traffic spikes. Engaging content is key for audience expansion, along with effective collaborations that enhance relationships with followers. Bold business bets are made on video and audience investment, driving the quest for increased revenue. This insight may inspire creators to rethink their approaches and focus on sustainable growth.
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ADVICE

Prioritize Conversion

  • Prioritize conversion over traffic for revenue growth.
  • Improving conversion rates has a multiplicative effect on traffic improvements.
INSIGHT

Email's Power

  • Email is a powerful asset for creators due to its direct connection with the audience.
  • Social media platforms limit reach and make it difficult to drive traffic elsewhere.
ANECDOTE

YouTube to Email Conversion

  • Jay Clouse is focusing on YouTube as his primary discovery platform.
  • He uses companion resources linked in video descriptions to convert viewers to email subscribers.
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