Creator Science

#247: How you can plan for growth in 2025

Mar 18, 2025

A timely review of 2025 goals reveals the importance of adjusting strategies to maximize growth. The discussion emphasizes improving email conversion over mere traffic spikes. Engaging content is key for audience expansion, along with effective collaborations that enhance relationships with followers. Bold business bets are made on video and audience investment, driving the quest for increased revenue. This insight may inspire creators to rethink their approaches and focus on sustainable growth.

58:01

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Quick takeaways

Regularly assessing and realigning personal and business goals is essential for maintaining focus on revenue and profitability in 2025.

Investing in video capabilities and enhancing existing products, while collaborating with other creators, can significantly drive revenue growth.

Deep dives

Assessing Goals and Investments

The beginning of 2025 is viewed as an ideal time for assessing personal and business goals to ensure alignment with current priorities. An emphasis is placed on monitoring revenue and profitability as key health indicators for business performance. Significant investments are being made in areas like a new studio and video capabilities, demonstrating a proactive approach to scaling the business. This shift underscores the importance of focusing on expanding resources and revenue rather than merely cutting expenses.

Strategizing For Growth: Revisiting Goals and Maximizing Conversion

40min

Strategies for Effective Audience Growth and Engagement

10min

We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed.

I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of dollars into those bets.

As I look at this new future where we're investing more in video and we're investing in audience growth and better content, I am asking myself, how do I increase revenue in 2025? And maybe you are asking yourself the same thing. So, in this episode, I'm going to talk about my plan for increasing revenue in 2025, give you some specific examples of how I'm thinking about that in my business, and maybe that will inspire you a little bit, too.

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