Creator Science

#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]

61 snips
Apr 15, 2025
Jonny Miller, creator of Nervous System Mastery, shares insights from his successful course that has generated over $800,000 with team small audience. He discusses the importance of naming, community engagement, and strategic targeting to attract students. Jonny emphasizes collaboration with fellow creators and the transformation of his website to boost registrations. He also shares how forming authentic connections led to successful podcast appearances, navigating application processes, and finding joy in the creator community.
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ANECDOTE

From Tweet to $800,000

  • Jonny Miller's Nervous System Mastery course started with a tweet and a Notion screenshot.
  • Two people signed up immediately, leading to a 70-person first cohort and $800,000+ over six cohorts.
ADVICE

Teach from Experience

  • Teach from lived experience; formal credentials aren't essential. Focus on what you've found helpful and back it with your own research.
INSIGHT

Novelty and Timing

  • A unique product name and good timing contributed to early success. Nervous System Mastery's novelty attracted interest during a period of high anxiety and burnout.
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