Creator Science #242: Mark Manson – Why YouTubers aren’t making more money
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Feb 11, 2025 
Mark Manson, bestselling author and YouTuber, shares his entrepreneurial insights on YouTube success. He discusses why many creators struggle with monetization despite high view counts. Mark emphasizes treating channels as serious businesses, highlights the importance of audience engagement, and warns against the pitfalls of chasing views over loyalty. He also advocates for long-term brand partnerships and diversifying income streams. His strategies aim to future-proof channels while maintaining creative integrity.
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YouTubers Lack Business Acumen
- Many YouTubers lack basic business acumen, especially regarding hiring, management, and monetization.
- This presents opportunities for those who understand business, as the space is still young.
YouTuber Tax Questions
- Mark Manson recounts meeting a successful YouTuber with 10 million subscribers who asked him basic tax questions.
- This highlights the need for business education among creators.
MrBeast Example
- Mark Manson discusses the MrBeast controversy, attributing some issues to his young age and lack of traditional job experience.
- He emphasizes the importance of treating a creator career as a serious business.
