
Freelance to Founder
Freelance to Founder is a unique call-in show helping real-life freelancers grow their businesses and escape the feast-famine lifestyle. The podcast is co-hosted by Clay and Preston, two former freelancers who have started, built, and even sold six- and seven-figure businesses of their own. If you enjoy content fromThe Futur, Being Freelance, The Accidental Creative, Smart Passive Income, or The Side Hustle Show, then you'll love Freelance to Founder. Catch the Tuesday Q&A episodes, dive deeper with Thursday's call-in episodes, or join us on the air and take the next step on your journey from ... freelance to founder.
Latest episodes

Jan 4, 2024 • 53min
The Power of Referral Partners
On this episode, the hosts discuss the power of referral partners in growing your business. They explore the benefits of treating referrals with respect, designing ideal referral partner relationships, and finding the right partners. They also delve into understanding referral partners, developing relationships, and strategies for getting referral partners, including creating conversation catalysts and leveraging local relationships.

Dec 28, 2023 • 48min
Sole–Proprietor or LLC?
In this podcast, the hosts discuss whether it's better to be a sole proprietor or form an LLC for a freelance business. They explore the financial implications and share testimonials from other freelancers. They also cover topics such as inbound sales, pricing strategies, social media marketing challenges, creating packages, and the benefits of forming an LLC. The podcast concludes with a discussion of juggling multiple projects and scaling a freelancing business.

Dec 26, 2023 • 13min
[Q&A] Giving Client Ownership?
The hosts discuss giving clients ownership of creative work and determining the cost. They debate whether clients should automatically own logo designs. They explore the benefits of charging more for ownership rather than licensing. They emphasize the importance of teaching kids about finances and touch on the significance of logos. They also explore the importance of including language in contracts that clarifies client ownership and grants the designer a license to use the design.

Dec 21, 2023 • 48min
Escaping One-Time Projects
This episode explores the challenges of relying on one-time projects as a freelancer and offers strategies for building a client base that provides consistent work. Oreli, a data scientist, shares her transition from working at the United Nations to freelancing. The chapter also discusses the advantages of recurring revenue, diversifying client base, time blocking for sales and marketing, challenges of client introductions and data-driven solutions. Strategies for generating predictable revenue and different pricing options are explored. The episode concludes with closing remarks and an announcement for Season 2 of the Missing Pages podcast.

Dec 19, 2023 • 16min
[Q&A] Predicting Income
Learn how to predict and project cash flow over time for freelancers and agency builders. Discover how to track income using Google Sheets and set income goals. Explore the advantages of using spreadsheets and software in business. Find out about Cushion, a product that helps freelancers equalize their income.

Dec 14, 2023 • 48min
Trapped
Guest Morgan shares her experience of feeling trapped by her business decisions, particularly in prioritizing social media marketing over writing. The podcast discusses scaling a freelance business, transitioning from content writing to social media management, managing clients and uncertainty about managing a team, and finding the balance between money and time. The speakers emphasize the importance of following passion, relying on a support network, and making decisions that align with personal and business goals.

Dec 12, 2023 • 17min
[Q&A] Best Tools as I Grow?
The hosts discuss the best tools to use as a freelance business grows, including cold outreach and email campaign management. They emphasize the importance of finding tools that facilitate work instead of creating additional processes. They also explore the challenges of using tools not designed for small business owners, and the importance of selecting software that meets your requirements and avoiding constant switching.

Dec 7, 2023 • 57min
If Not Proposals, What?
This podcast discusses the inefficiency of proposals and explores a more efficient way of pitching services to new clients. They cover topics such as setting up an LLC, generating recurring revenue for freelancers, creating a tiered system for product offerings, and the importance of focusing on the offer and closing deals. They also touch on pricing strategies for startups and pursuing your passion in your business.

Dec 7, 2023 • 20min
[Q&A] Charge by Hour or Project?
Topics covered include the disadvantages of charging by the hour, understanding value and pricing in freelancing, and the perception of value-based pricing and sales tactics in the industry.

Dec 7, 2023 • 53min
Okay, Fine. Hourly Can Work.
Exploring the concept of charging clients hourly and its effectiveness, gaining clients through the one-to-mini strategy, making connections and expanding business goals, the issue of hourly rates and tracking time, and the debate between hourly billing vs. fixed pricing for freelancers.