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Freelance to Founder
Escaping One-Time Projects
Dec 21, 2023
This episode explores the challenges of relying on one-time projects as a freelancer and offers strategies for building a client base that provides consistent work. Oreli, a data scientist, shares her transition from working at the United Nations to freelancing. The chapter also discusses the advantages of recurring revenue, diversifying client base, time blocking for sales and marketing, challenges of client introductions and data-driven solutions. Strategies for generating predictable revenue and different pricing options are explored. The episode concludes with closing remarks and an announcement for Season 2 of the Missing Pages podcast.
48:12
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Quick takeaways
- Diversifying client acquisition channels and exploring opportunities outside of platforms like Upwork is crucial for business growth.
- Shifting from hourly and fixed pricing to value-based offerings, such as monthly retainers, enables freelancers to provide ongoing expertise and build long-term client relationships.
Deep dives
Building Repeat Client Work
Aurelle, a freelancer, aims to grow her business by transitioning from one-time projects to repeat client work. While she has worked with big clients like Wendy's and the United Nations, almost all of her work has been on a project basis. To make her business more scalable and predictable, she explores options to incorporate repeat client work. This includes diversifying her client acquisition channels and creating a system for recurring pricing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode