Freelance to Founder

Motion graphics expert Kate discusses landing clients like Nike, Netflix, and Spotify. She shares advice on securing big brand jobs, the necessity of hiring a team for growth, and the future of her career in the entertainment industry.

Learn from marketing experts on how to create a comprehensive marketing plan for your business. They discuss client retention, finding new clients, and implementing an autopilot system for lead generation. Discover the strategy of making an upfront offer to increase sales over time. Understand the phases of a marketing plan, including email marketing and long-form video. Learn about a simple and effective marketing plan that tracks leads, prospects, and revenue using Google Docs or Google Sheets.

Guest Kate from London discusses topics like marketing, positioning, branding, pricing services, providing value to clients, framing services as solutions, tracking metrics, and balancing business development with personal growth.

Can you become a millionaire as a freelancer? The hosts explore the myths and reality of becoming wealthy as a freelancer, emphasizing the importance of recurring revenue and selling services. They also discuss the mindset of the super wealthy and different perceptions of being a millionaire. Additionally, they explore the potential of achieving millionaire status as a web designer or freelancer, highlighting the significance of creating an appealing business and generating monthly recurring revenue.

The podcast discusses the dilemma of hiring freelancers and maintaining trust, the challenges of hiring the first person for a startup, testing the waters in a project, and overcoming the fear of outsourcing.

In this Q&A episode, the hosts discuss the challenges of growing a business without hiring and offering multiple services. They emphasize the importance of specializing and share a success story. They also explore the benefits of slow growth and the challenges of working with multiple freelancers.

On this episode, the hosts discuss the power of referral partners in growing your business. They explore the benefits of treating referrals with respect, designing ideal referral partner relationships, and finding the right partners. They also delve into understanding referral partners, developing relationships, and strategies for getting referral partners, including creating conversation catalysts and leveraging local relationships.

In this podcast, the hosts discuss whether it's better to be a sole proprietor or form an LLC for a freelance business. They explore the financial implications and share testimonials from other freelancers. They also cover topics such as inbound sales, pricing strategies, social media marketing challenges, creating packages, and the benefits of forming an LLC. The podcast concludes with a discussion of juggling multiple projects and scaling a freelancing business.

The hosts discuss giving clients ownership of creative work and determining the cost. They debate whether clients should automatically own logo designs. They explore the benefits of charging more for ownership rather than licensing. They emphasize the importance of teaching kids about finances and touch on the significance of logos. They also explore the importance of including language in contracts that clarifies client ownership and grants the designer a license to use the design.

This episode explores the challenges of relying on one-time projects as a freelancer and offers strategies for building a client base that provides consistent work. Oreli, a data scientist, shares her transition from working at the United Nations to freelancing. The chapter also discusses the advantages of recurring revenue, diversifying client base, time blocking for sales and marketing, challenges of client introductions and data-driven solutions. Strategies for generating predictable revenue and different pricing options are explored. The episode concludes with closing remarks and an announcement for Season 2 of the Missing Pages podcast.