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Freelance to Founder
[Q&A] Predicting Income
Dec 19, 2023
Learn how to predict and project cash flow over time for freelancers and agency builders. Discover how to track income using Google Sheets and set income goals. Explore the advantages of using spreadsheets and software in business. Find out about Cushion, a product that helps freelancers equalize their income.
16:26
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Quick takeaways
- Using Google Sheets and basic formulas to project cash flow and revenue over time.
- Considering factors such as conversion rates, average order value, and number of leads for revenue projections and goal-setting.
Deep dives
Using Google Sheets for cash flow projections
In this episode, Preston and Clay discuss how they use Google Sheets to project cash flow and revenue over time. Both of them set up their spreadsheets similar to profit and loss statements. They list out their products or services and use basic formulas to calculate their expected sales each month. Clay also factors in his current monthly recurring revenue (MRR) as a starting point for projections. They emphasize the importance of reverse engineering to determine their revenue goals and the number of leads or sales needed to achieve those goals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode