Freelance to Founder

[Q&A] Predicting Income

Dec 19, 2023
Learn how to predict and project cash flow over time for freelancers and agency builders. Discover how to track income using Google Sheets and set income goals. Explore the advantages of using spreadsheets and software in business. Find out about Cushion, a product that helps freelancers equalize their income.
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ADVICE

Cash Flow Projection with Spreadsheet

  • Project cash flow by listing products and predicted monthly sales in a spreadsheet.
  • Use formulas to calculate totals, starting with your current monthly recurring revenue.
ADVICE

Reverse Engineering Revenue Goals

  • Reverse engineer your revenue goals by starting with your desired annual income.
  • Determine the required leads by considering your average order value and conversion rate.
ADVICE

Revenue Growth Factors

  • Increase revenue by improving conversion rates, the number of pitches, and profit margins.
  • Focus on adjusting these factors to achieve significant revenue growth.
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