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Freelance to Founder
[Q&A] Giving Client Ownership?
Dec 26, 2023
The hosts discuss giving clients ownership of creative work and determining the cost. They debate whether clients should automatically own logo designs. They explore the benefits of charging more for ownership rather than licensing. They emphasize the importance of teaching kids about finances and touch on the significance of logos. They also explore the importance of including language in contracts that clarifies client ownership and grants the designer a license to use the design.
12:43
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Quick takeaways
- Including client ownership of creative work in the contract prevents complications and justifies a slightly higher overall pricing menu.
- While web design projects may delay client ownership until a specified duration, graphic design projects should automatically include ownership in the contract.
Deep dives
Charging for Ownership of Creative Work
The podcast episode discusses the question of how much to charge when a client wants to purchase the rights to creative work. While the focus is specifically on logos and branding, the insights shared can apply to creatives in various fields. The hosts recommend including the client's ownership of the work as a default in the contract, rather than treating it as a separate line item. They suggest charging a little more across the entire pricing menu to account for the ownership. The hosts express the importance of clients owning something as fundamental as their company's logo and the potential difficulties and complications that can arise if a designer retains ownership.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode