
The Espresso Hour
In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!
Latest episodes

6 snips
Jul 1, 2022 • 41min
Why MLB Player Cory Gearrin Is Becoming A Digital Creator & Writing On Twitter
On this week's episode, we hosted Cory Gearrin!Cory is a former professional baseball player, and also one of the faster-growing digital creators on Twitter these days.We talked about:• Why professional athletes are starting to think about becoming Digital Creators• How Cory uses Typeshare Templates to write viral content• Cory's newsletter growth strategy from Twitter to Substack• How Cory found his niche at the intersection of professional sports & entrepreneurship/investing

11 snips
Jun 24, 2022 • 45min
How To Build A Life-Changing Business Without Selling Your Soul with Christine Carillo
In this episode, we sat down with Christine Carrillo to talk about her journey building & operating 3 9-figure businesses, her principles & frameworks for building your dreams without overworking (or killing yourself in the process), why she decided to start writing online, and tons more!

111 snips
Jun 17, 2022 • 54min
How Dan Koe Built A Successful One-Person Business From Scratch Writing Online
In this episode, we sat down with Dan Koe to talk about:• Dan's journey and how he went from consumer to creator• The different products he's launched over the last 3 years• How Dan's leverages his newsletter to drive sales organically• And tons more!

156 snips
May 16, 2022 • 45min
How JK Molina Built A 6-Figure Business Ghostwriting Tweets From A Third World Country
Over the last year, JK has grown to over 100k followers while generating multiple 6-figures in ghostwriting revenue.In this session, we chatted about:• How JK started as a ghostwriter (and his worst mistakes early on)• His process for finding, closing & working with ghostwriting clients• The mindset shift that helped him start making 6-figures (doing less work)• And tons more!

22 snips
May 16, 2022 • 55min
How To Become A Top Medium Writer (And How Much $$$ You Could Make In The Process) With Tim Denning
Tim Denning is one of the most popular writers on Medium with more than 250,000 followers and hundreds of millions of views on his work. And in this session, he joined us to talk about:• The future of Medium, and where the platform is headed • How to become a Top Writer on Medium • The topics most likely to go viral on Medium • How much money ($$$) the top writers on Medium make • The best digital writing platforms in 2022 (Hint: it's not Medium!)• Proven strategies to grow your email list organicallyAnd tons more!Tim is one of the most knowledgeable writers out there on Medium’s ecosystem! So if you’re curious about getting started (or accelerating) on Medium, you won’t want to miss this session!

15 snips
Mar 31, 2022 • 1h 9min
How Khe Hy Went From Wall Street Burnout to Fulfilled Solopreneur By Writing Online
In this episode, we sat down with Khe Hy to talk about: • Khe’s lessons from 7 years of solopreneurship • Frameworks for scaling a newsletter & cohort-based course • Using writing to monetize & build a business (even if you have ZERO followers)For more digital writing tips & frameworks, download our FREE, 13,000-word ultimate guide to start writing online: https://startwritingonline.com

379 snips
Mar 4, 2022 • 1h 13min
How To Generate 100+ Content Ideas, Write Viral Twitter Threads & Build An Audience Online
This is the replay of our Ship 30 for 30 Digital Writing Fundamentals webinar. In this session, we break down some of our core digital writing frameworks and teach you how to generate 100+ content ideas in just 30 minutes, how to write viral-worthy Twitter threads, why you should make your content skimmable, and tons more! 🔥 Follow Dickie Bush on Twitter: https://twitter.com/dickiebush 🔥 Follow Nicolas Cole on Twitter: https://twitter.com/Nicolascole77 For more Digital Writing frameworks, download our FREE, 13,000-word ultimate guide to start writing online: https://startwritingonline.com

14 snips
Feb 24, 2022 • 54min
How Dan Vassallo Built A 100k Twitter Audience and 6+ Profitable Products From Scratch
In this session, Dickie and Cole sat down with Dan Vassallo to jam on their frameworks for validating writing and product ideas, why writing is the fastest way to figure out what types of products to build, and how to think about “making noise and listening for signal” when you’re not quite sure what to write or what to build.

134 snips
Feb 24, 2022 • 55min
How Justin Welsh Went From Burned Out Executive to Making $400,000 As A Digital Writer & Creator
Justin has built an audience of almost 200,000 people and made over $400,000 selling his LinkedIn Operating System that shows people how he did it. And recently, he’s started writing on Twitter, building a following of 50k+ followers in only a handful of months. In this session, we chatted with Justin about his writing process, audience-building techniques, tips and frameworks for running a 1-person business, and explore the similarities and differences between Twitter and LinkedIn.

18 snips
Jan 25, 2022 • 17min
Digital Writing Q&A: The Best Content Diet For Digital Writers + Why You Shouldn't Optimize For SEO
In our Digital Writing Q&A Sessions, we sit down and answer the most common and popular questions we get every week from the Ship 30 for 30 community. Here's what we covered in this one: How does your content diet affects your writing Why you should look for new mediums instead of new ideas How to balance content creation vs content consumption How to filter ideas to double down on How to use data to inform your writing How to balance writing for joy vs writing for performance How to track your progress as a writer Why you shouldn't worry about optimizing for SEO How to niche down as a fiction or comic writer For more free Digital Writing tips and frameworks, head over to: https://startwritingonline.com/
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