The Espresso Hour cover image

The Espresso Hour

Latest episodes

undefined
90 snips
Dec 28, 2021 • 57min

Fundamentals of Digital Writing: Idea Generation, Headlines & Biggest Mistakes Beginner Writers Make

In this episode, we give you a 60-minute crash course in the fundamentals of digital writing:• ​Developing a digital writing mindset• ​Generating and capturing high-quality ideas• ​Crafting irresistible headlines (and delivering on your promise)• ​Avoiding the 10 biggest mistakes beginner writers make ​And much more!For more free digital writing tips, frameworks, and resources,Check out our free Ultimate Guide to Start Writing Online.Follow Dickie Bush on TwitterFollow Nicolas Cole on TwitterTo hop aboard our next Ship 30 for 30 cohort, click here.
undefined
33 snips
Dec 14, 2021 • 59min

Writing Twitter Threads, 101 with George Mack

If you've spent any time on Twitter, chances are you've seen some of George Mack's, Dickie Bush, and Nicolas Cole's Twitter threads.And in this webinar, we are going to give you a crash course in how to write them effectively.Expect to learn:The three types of threads that workHow to craft an engaging lead-in tweetHow to write with rhythm and cadenceHow to stand out from the rest of the world's thread writersHow to use time-tested copywriting frameworks to keep reader's attentionHow to capture emails with a CTAAnd much more!
undefined
31 snips
Dec 14, 2021 • 55min

Marketing and Content Mastery with Amanda Natividad

Amanda Natividad knows a thing or two about marketing and content.She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss:Content marketing and SEO strategyWriting on social platforms versus blogsHow SparkToro can help with data-driven writingCommon mistakes in the content marketing worldAnd much more!
undefined
69 snips
Dec 14, 2021 • 57min

How to Tell Compelling Stories As a Digital Writer With Robbie Crabtree

Robbie Crabtree knows a thing or two about the power of telling compelling stories.He's a "mostly-retired" trial lawyer with over 102 trials. And he's taken everything he's learned from his law career and packaged it into Performative Speaking, a program helping founders, entrepreneurs, & executives turn their vision into reality with their words and story.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down to discuss:The similarities between writing and storytellingGo-to frameworks for crafting an engaging storyCommon mistakes beginner storytellers make (and how to overcome them)How everything in life is storytelling (and what that means for you)And much more!
undefined
77 snips
Dec 14, 2021 • 57min

Unbundling Reddit (For Digital Writers) With Greg Isenberg

Greg Isenberg knows a thing or two about building communities, web 3.0, and writing online.He's the CEO of Late Checkout, an advisor to Reddit, and runs a rolling fund investing in community-led businesses.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down to discuss:How writers can leverage Reddit for both idea generation and audience-buildingHow Web 3.0 will change the landscape of writing onlineThe rise of massive "niche" businesses (and how to use writing to clarify that niche)Trends in community-first businesses and how to take advantage of themWhere Greg thinks the next major opportunities will be during the shift to Web 3.0And much more!
undefined
60 snips
Dec 14, 2021 • 1h 1min

How to Productize Yourself as a Writer

Sahil Lavingia knows a thing or two about writing, building, and productizing yourself.He's the CEO of Gumroad, a company that helps creators earn a living doing things they love. He's also the author of The Minimalist Entrepreneur, a playbook for starting, building, and growing a sustainable, profitable business that you actually enjoy running.And in this conversation, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole will sit down to discuss:Using writing to validate product demandWhat the best writers and entrepreneurs have in commonHow to use specificity to build something valuableHow you can apply a 30-day challenge model to writing and entrepreneurship to accelerate your feedback loops
undefined
144 snips
Dec 14, 2021 • 58min

Viral Writing 101 with Shaan Puri

Ever wondered if there was a formula for going viral?Newsflash: there is. But it's probably not something you've seen clearly broken down before.And that's what we're going to do in this webinar with Shaan Puri. We are going to workshop three pieces of viral writing to reverse engineer why they worked and how you can apply the same frameworks in your own writing.Expect to learn:How to write engaging headlinesThe concept of writing for one personHow to write to generate specific emotionsThe difference between viral topics and niche topicsHow we teach these principles in Ship 30 for 30 and Power Writing
undefined
120 snips
Dec 14, 2021 • 1h 5min

Doing Content Right with Steph Smith

To call Steph Smith "prolific" would be an understatement.To start, she wrote the book on how to do content right. No, literally. She published it late last year.On top of that, she leads Trends at The Hustle which has thousands of paying customers and does millions in annual recurring revenue.Steph is one of the most knowledgeable people when it comes to producing successful, high-quality online content. She's reached hundreds of thousands of views on her blog, thousands of followers on Twitter, and produced multiple books and courses that people rave about.And in this session, we'll dig into her best frameworks for creating content, building an audience, maximizing distribution, and staying consistent.Read Steph's blog: https://stephsmith.io/Get Steph's book: Doing Content Right

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode