The Espresso Hour How Tim Stoddart Built Several 7-Figure Business With SEO (And Why He's Writing On Twitter Now)
52 snips
Jul 15, 2022 AI Snips
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Episode notes
Blogging Isn’t What It Used To Be
- Blogging as people remember it (daily personal posts) no longer reliably builds buyers or business.
- Tim argues modern web writing must align content to buyer intent to drive conversions.
Sobernation Launched Tim’s Journey
- Tim started Sobernation after getting sober and used it to build a large Facebook audience and later businesses.
- That early success informed his SEO-led approach to later companies in healthcare and behavior health.
Search Intent Is A Direct Business Signal
- Searchers have explicit intent: they come to Google to solve a problem.
- Aligning product offers to that search intent yields very high conversion rates.