You can start as a ghostwriter by learning about marketing on Twitter and being slightly better than average.
Ghostwriting for individuals is preferable because they already have a specific audience and are more likely to pay for services.
Deep dives
Creating an entry into ghostwriting
The speaker shares their experience of getting into ghostwriting by starting as a lurker on Twitter and learning about marketing. They emphasize that you don't necessarily need to be exceptionally skilled, just above average.
Targeting individuals over brands
The speaker focuses on ghostwriting for individuals rather than companies because individuals tend to already have a specific audience and are more willing to pay for ghostwriting services.
Starting with low-priced projects
The speaker mentions that they initially took on lower-priced projects to build credibility and gain experience. They mention the importance of proving your ability to deliver results and being willing to refund clients if the work doesn't meet their expectations.
Crafting effective thread hooks
The speaker highlights the importance of creating high-perceived value in thread hooks to attract readers. They provide examples of hooks that emphasize saving time, making more money, and delivering valuable insights or solutions.
Over the last year, JK has grown to over 100k followers while generating multiple 6-figures in ghostwriting revenue.
In this session, we chatted about:
• How JK started as a ghostwriter (and his worst mistakes early on) • His process for finding, closing & working with ghostwriting clients • The mindset shift that helped him start making 6-figures (doing less work) • And tons more!
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