Acquisition Strategy and Funnel

Our acquisition strategy consists of multiple channels to attract new subscribers. We focus on organic word-of-mouth, journalist articles, events, email partnerships, and podcast appearances. Our goal is to add 75 email subscribers per day, but we average around 60. To onboard new subscribers, we have two sequences covering email workshops and notion training. Once they complete these sequences, they transition to receiving our regular Saturday newsletter. Our main focus is expanding the middle of the funnel, ensuring customer engagement and purchase intent.