Copywriting is a powerful tool that helps articulate value, connect emotionally, and drive customer engagement.
Expanding product offerings and revenue streams through empowering the team and refining acquisition strategies.
Transitioning from selling a product to providing personal transformation resulted in a successful flagship course.
Deep dives
Acquisition Strategy and Funnel
Our acquisition strategy consists of multiple channels to attract new subscribers. We focus on organic word-of-mouth, journalist articles, events, email partnerships, and podcast appearances. Our goal is to add 75 email subscribers per day, but we average around 60. To onboard new subscribers, we have two sequences covering email workshops and notion training. Once they complete these sequences, they transition to receiving our regular Saturday newsletter. Our main focus is expanding the middle of the funnel, ensuring customer engagement and purchase intent.
The Role of Copywriting
Copywriting has played a crucial role in our business growth. Although I had no background in marketing or copywriting, I immersed myself in learning copywriting techniques and attended an intensive course. I realized the power of effective copywriting when between the third and fourth cohorts, our revenue tripled. Copywriting helped us articulate our value proposition and connect with our audience emotionally. We prioritize writing copy that resonates with people without making them feel bad about themselves. Copywriting has become a key tool in selling our courses and driving customer engagement.
Implications and Expansion Plans
Our business primarily revolves around running the ten-week course, offered three times a year, which generates around 80% of our revenue. We are looking to expand our product offerings and revenue streams, including corporate workshops and consulting. One of our main strategies is to free up my (K's) time by empowering the team to take on more editorial roles and share my framework and vision through various mediums like newsletters, blog posts, and Twitter threads. We are also focused on refining our acquisition strategy, experimenting with SEO, and exploring the potential of social media platforms like Twitter.
The Power of Copywriting and Communicating Value
Copywriting is a valuable skill that teaches how to communicate value concisely. It is not just for sales pages, but for every written communication. Copywriting helps to tell the truth and make people feel seen. Practicing copywriting can be done through advanced Twitter search and observing successful copywriters. It's a skill that can make a significant impact in various areas of life.
The Journey from Coaching to Notion and Ten K Work
The journey from coaching to creating a flagship course on Notion and ten k work was a result of years of writing and discovering the deeper human desires and insecurities that these topics address. Notion became a rocket ship, and through loom videos and Twitter, the author became one of the world's expert in Notion. The course started with tangible skills and gradually transitioned into a course on lifestyle design, combining productivity systems with philosophical questions. The focus shifted from selling a product to providing a personal transformation, resulting in a successful flagship course.
In this episode, we sat down with Khe Hy to talk about:
• Khe’s lessons from 7 years of solopreneurship • Frameworks for scaling a newsletter & cohort-based course • Using writing to monetize & build a business (even if you have ZERO followers)
For more digital writing tips & frameworks, download our FREE, 13,000-word ultimate guide to start writing online: https://startwritingonline.com
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