How to Get New Custom You New Readers?

Cole: There were a few things that work one, and they're all anchored by one principle. I wrote stuff that i knew people would be excited to receive. The second was not a strategy, by choiceor intentional, but it worked out really well. Because of what i was writing, ists started following me. So again, it was like nothing i could have predicted at the time. And i've actually tried to recreate that effect now. But i've failed miserably.